Thakur
Banned
- Joined
- 30 Aug 2013
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MUMBAI:The Ministry of Information and Broadcasting(MIB)
has come out sharply against ads
that have been found ‘violative’ of
the rules by Advertising Standards
Council of India(ASCI).In an
advisory, the MIB has warned TV channels not
to carry such ads.
It states that non-compliance of ASCI’s code of
self regulation was a violation of rule 7 (9) of
the Advertising Code contained in the Cable
Television Network Rules (1994) which states
that ‘no advertisement which violates the code
of self regulation in advertising, as adopted by
ASCI for public exhibition in India, from time
to time, shall be carried in the cable service.’
Therefore, the ASCI decisions are not just
bound for compliance by advertisers but also
by TV channels. Any violation of ASCI rules
implies violation of the advertising code
enshrined in the CTN Act 1995 and rules 1994.
Also, the Inter- Ministerial Committee (IMC)
observed that ASCI has pointed to possible
violation of the provision of drug and magic
remedies (objectionable advertisements) Act
1954 and rules 1955. Therefore it has
recommended that TV channels do not telecast
such ads. The recommendation has already
been accepted by MIB. http://www.indiantelevision.com/regulators/i-and-b-ministry/mib-warns-tv-channels-to-not-show-ads-as-found-violative-by-asci-140821
has come out sharply against ads
that have been found ‘violative’ of
the rules by Advertising Standards
Council of India(ASCI).In an
advisory, the MIB has warned TV channels not
to carry such ads.
It states that non-compliance of ASCI’s code of
self regulation was a violation of rule 7 (9) of
the Advertising Code contained in the Cable
Television Network Rules (1994) which states
that ‘no advertisement which violates the code
of self regulation in advertising, as adopted by
ASCI for public exhibition in India, from time
to time, shall be carried in the cable service.’
Therefore, the ASCI decisions are not just
bound for compliance by advertisers but also
by TV channels. Any violation of ASCI rules
implies violation of the advertising code
enshrined in the CTN Act 1995 and rules 1994.
Also, the Inter- Ministerial Committee (IMC)
observed that ASCI has pointed to possible
violation of the provision of drug and magic
remedies (objectionable advertisements) Act
1954 and rules 1955. Therefore it has
recommended that TV channels do not telecast
such ads. The recommendation has already
been accepted by MIB. http://www.indiantelevision.com/regulators/i-and-b-ministry/mib-warns-tv-channels-to-not-show-ads-as-found-violative-by-asci-140821
