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MRF launches specialedition tyre for CricketWorld Cup (1 Viewer)

Sajee

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MUMBAI: MRF Ltd, India’s largest tyre
manufacturer, has launched ZSPORT, a
special ICC Cricket World Cup (CWC) 2015
edition tyre.

The tyre was unveiled at a grand event
hosted by MRF in the city, which was graced
by Sachin Tendulkar. The audience also got
an exclusive glimpse of the ICC CWC trophy
that was unveiled at the event. MRF is a
global partner of the global cricket
extravaganza.

The new range of tyres by MRF also sports
a special ICC CWC logo. The tyre is
designed to deliver excellent performance
and has been launched for cricket lovers
across the nation. This tyre can be fitted on
over 25 models of cars in the mid and
premium segments in India.

MRF MD Arun Mammen said, “MRF is
extremely proud about its long-term
association with cricket and excited about
being a global partner of the ICC World Cup
2015. The launch of this unique product is
just a testimony to our commitment to the
game. This is a global first by MRF and we
are confident that this product will connect
instantly with Cricket lovers.”

“I am delighted to be a part of this and it is
really heart-warming to see the excitement
around the Cricket World Cup. MRF through
the years has always believed in nurturing
talent for cricket and the ZSPORT World Cup
limited edition tyre and initiatives such as
Pace Tryouts are a strong tribute to MRF’s
passion for the game,” Sachin Tendulkar
said.

Commenting on the new launch, MRF EVP
marketing Koshy Varghese, said, “The
ZSPORT is a superior product with great
handling and braking in wet and dry
conditions. MRF enjoys strong brand equity
in the commuter segment and we want to
increase our brand salience in the mind of
the youth segment. Our premium products
are all about delivering high performance
and reliability and this association will
further strengthen the relationship which we
enjoy with all customer segments and key
stakeholders across the world.”

MRF launches special edition tyre for Cricket World Cup | TelevisionPost.com
 

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