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MSM confirms Sony Pal's revamp plan (1 Viewer)

Dileep Kumar

8 Jul 2013
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MUMBAI: Multi Screen Media (MSM) has put the final stamp on Sony Pal's revamp plan.

The new general entertainment channel (GEC) was launched in September, 2014.
As was first reported by Indiantelevision.comin early January, the channel which had slashed its three and a half hours of original programming to two hours by December 2014, by shutting five of its nine shows with which the channel had launched, was looking for a change in content.

The nine offerings wereSimply Baateinproduced by GR8 Entertainment and anchored by Raveena Tandon,Dil Hain Chota Sa Choti Si Asha, produced by SOL Productions and hosted by Ragini Khanna and Jay Soni, Shashi Productions’Ek Rishta Aisa Bhi, Miloni Films’Khushiyon Ki Gullakh Aashi,Singhasan Battisiby Creative Eye,Pia Basanti Reby Rashmi Sharma and Pawan Kumar,Tum Sath Ho Jab Apneproduced by Sphere Origins,Sister Didiby DJ’s Creative Unit andYeh Dil Sun Raha Hainby Balaji Telefilms.

When quizzed about the rumours, Sony Pal and Sab TV senior EVP and business head Anooj Kapoor had told Indiantelevision.com, “We are currently drafting a press release, and the official statement will come in the morning. You will know the exact status then.”

Confirming the news, the official statement from MSM says, “Sony Pal was launched five months ago subsequent to which the channel carried out extensive research. Basis the research channel is in the process of realigning its content strategy. Sony PAL has achieved extensive distribution as a pay channel and will continue to be an important asset for the MSM Network."

It can be noted that the producers and actors of the existing shows on the channel have already been given a notice to stop their shows.

According to sources, the channel could revamp post the Indian Premiere League (IPL).


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