MSM in JV with BBC Worldwide to launch "Sony BBC Earth"

Dinesh jain

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Multi Screen Media (MSM) has entered into a
joint venture with BBC Worldwide to launch factual
entertainment channel BBC Earth as Sony BBC Earth in
India.
MSM will hold majority stake in the JV. “Sony BBC Earth
is a joint venture (JV) between Multi Screen Media (MSM)
and BBC Worldwide, with MSM owning the majority stake.


This partnership with BBC Worldwide gives us an
unparalleled edge in distributing factual programming to
viewers across MSM’s network in India and to sharing with
them some of the best television content ever,” MSM CEO
NP Singh said.

The channel will broadcast in HD and will be available in
Tamil, English and Hindi across India.


“We at MSM are putting together a whole new team to
scale-up this JV with BBC Worldwide. This team will
handle the programming, marketing and operations as well
as sales and distribution of the channel,” Singh added.

Earlier in April, the two companies had announced the
intention to get BBC Earth in India.

BBC Worldwide president – global markets Paul Dempsey
said, “This is a pioneering model for us. By working with
a respected local partner of the calibre of MSM we can
bring BBC Earth’s world class content to a new audience
who we know have a huge appetite for premium factual
programming.”

The formation of the JV as well as the launch of Sony
BBC Earth is subject to necessary regulatory approvals in
India, for which the process is currently underway.


MSM in JV with BBC Worldwide to launch Sony BBC Earth | TelevisionPost.com


http://www.indiantelevision.com/television/tv-channels/factual-and-documentary/msm-to-hold-majority-stake-in-jv-with-bbc-for-sony-bbc-earth-launch-150916
 

Rahulan Raj

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RE: MSM in JV with BBC Worldwide to launch Sony BBC Earth

Great news ;)
But it will fade as Sony Earth within few years :huh
 

Chinmay Kore

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RE: MSM in JV with BBC Worldwide to launch Sony BBC Earth

Good news any launch date
 

Thakur

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MSM in JV with BBC Worldwide to launch Sony BBC Earth


Both, the formation of the JV between the two channel networks as well as the launch of Sony BBC Earth is subject to necessary regulatory approvals in India, for which the process is currently underway
Multi Screen Media Private Limited (MSM) has signed a deal with BBC Worldwide to bring BBC Earth, a new premium factual channel, to Indian audiences.

BBC Earth is home to the BBC’s award-winning factual programmes and the work of some of the world’s foremost factual film makers.

Under the partnership, the channel will be called Sony BBC Earth. It will broadcast in HD and will be available in Tamil, English and Hindi across India.

BBC Worldwide will draw on its catalogue of programming while MSM which runs the Sony network of television channels in the country has extensive experience in programming and in operating and distributing televised entertainment both, in India and across the globe.

Both, the formation of the JV as well as the launch of Sony BBC Earth is subject to necessary regulatory approvals in India, for which the process is currently underway.

NP Singh, Chief Executive Officer, MSM said, “Sony BBC Earth is a joint venture between MSM and BBC Worldwide; with MSM owning the majority stake. This partnership with BBC Worldwide gives us an unparalleled edge in distributing factual programming to viewers across MSM’s network in India and to sharing with them, some of the best television content ever. Sony BBC Earth will combine information and entertainment in real surroundings. And audiences that crave the virgin thrill and adventure of exploring natural environments, demystifying science and rewriting history will find it difficult to meander away from this channel. We are confident that within a short span of time, this new channel will carve its own distinct positioning in the minds of the discerning Indian viewer.

“We at MSM are putting together a whole new team to scale-up this JV with BBC Worldwide. This team will handle the programming, marketing, operations as well as sales and distribution of the channel. “

Paul Dempsey, President, BBC Worldwide Global Markets commented, “This is a pioneering model for us. By working with a respected local partner of the calibre of MSM we can bring BBC Earth’s world class content to a new audience who we know have a huge appetite for premium factual programming.”

- See more at: msm and bbc worldwide to launch new channel sony bbc earth
Indian Television Dot Com | MSM to hold majority stake in JV with BBC for Sony BBC Earth launch
 

Thakur

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RE: MSM in JV with BBC Worldwide to launch Sony BBC Earth

Aaj ka din hi kharab hain mera
Plz close thread
 

santosh

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RE: MSM in JV with BBC Worldwide to launch Sony BBC Earth

THAKUR 4K said:
Aaj ka din hi kharab hain mera
Plz close thread
:D
 

jay vithlani

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THAKUR 4K said:
Aaj ka din hi kharab hain mera
Plz close thread
:rofl:rofl:lol
thakur saab come tomorrow. ( kal aana aj aaram kar lo ) just kidding bro don't take seriously. :)
 
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