MTV appoints Vizeum as its media agency


7 Apr 2011
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As a part of its strategic media planning, MTV India has appointed Aegis Media’s Vizeum India as its media agency. This appointment will follow the channel’s aggressive growth plans for the coming years.

Confirming the appointment of Vizeum India, MTV India channel head Aditya Swamy said, “Our audience is everywhere and yet nowhere, and to catch them we need to use non-traditional techniques and constantly innovate with new media and platforms. The team at Vizeum shares the hunger to experiment and their approach to media planning is very fresh and is driven by a keen sense of consumer understanding. Together, we have exciting times ahead of us.”
Vizeum India, a media agency that operates in 55 countries, will now handle MTV’s media planning and execution across electronic, print and online media. In addition to media buying and planning, Vizeum will also support MTV India’s digital and marketing initiatives.
Vizeum managing director Indian sub-continent S Yesudas said, “We are delighted at this opportunity. I believe this is truly another feather on the cap of Vizeum in establishing each of our clients is indeed our ambassadors. Had it not been for a satisfactory reference from Nickelodeon, I don’t think this discussion would even have begun. We are aware of our responsibilities and will do all that’s needed to be done to ensure MTV rocks in the country. This business will be handled out of our Mumbai office.”
MTV has been responsible for various programming innovations and formats. In recent times, MTV has been in news for its innovative marketing campaigns across Coke Studio@MTV and StuntMania-Underground.
Nickelodeon, part of the Viacom18 group, was already being serviced by Vizeum India.
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