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National Geographic Channel to undergo major rebranding

Thakur

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Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.”

The change is expected to take place simultaneously across all the 445 million households in 171 countries it is telecast in. The channels are expected to have a new distinctive on-air look, brand IDs, packaging and talent IDs.

A new web series by the same name is expected to launch around the same time.

Almost every property associated with the National Geographic – the magazine, nationalgeographic.com, its social and digital platforms, and its global Hq in Washington DC – will be part of the rebranding exercise. The “Further” tagline embodies “the aspirations of the National Geographic audience and serves as a rallying cry for its employees, explorers, photographers, producers and other constituencies as well as a promise to advertisers, affiliates, educators and other external partners.”

NatGeo has been under the Twenty First Century Fox umbrella after it took majority control of its joint venture National Geographic Partners with the society.

“This rebrand marks a significant turning point in the realization of our transformational new vision for National Geographic Channel,” said National Geographic Global Television Networks CEO Courteney Monroe to World Screen. “As a new brand positioning statement, ‘Further’ aligns perfectly with our new premium programming strategy, which is built on quality, distinctiveness and the relentless pursuit of creative excellence. The new visual design is sophisticated, contemporary and cinematic, and lives up to the promise of the National Geographic brand.”



http://www.indiantelevision.com/television/tv-channels/factual-documentary/national-geographic-channel-to-undergo-major-rebranding-161028
 

Shivraj

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National Geographic's global rebranding date coincides with 'Mars'

National Geographic channel has finally decided to put a stop at all the speculation about its rebranding in the media and entertainment industry. It has dropped the word “channel” from its brand name and has embraced a global tagline, Further. To reinforce the notion of one National Geographic, as part of this new branding effort, the network will drop the word channel both on air and off all around the world beginning 14 November.
This evolution further builds on last year’s expanded joint venture with 21st Century Fox and cements National Geographic’s position as a leader in premium content with an unparalleled global reach.
Its new tagline embodies the ethos and spirit that have defined the brand (channel) for over 128 years. Embracing the company’s purpose to be the leading premium content destination for science, exploration and adventure, it captures the aspirations of the National Geographic audience and serves as a rallying cry for its employees, explorers, photographers, producers and other constituencies as well as a promise to advertisers, affiliates, educators and other external partners.
“This is a proud moment for us at National Geographic and FNG as we set forth on a journey that will redefine the way in which the genre will be seen, experienced and consumed. Our new proposition of 'Further' underlines the vision of a brand that has always championed the cause of a better and deeper understanding of the world around us. It also comes at a point where the need to scratch beyond the surface and explore territories we never thought possible, is more pressing than ever before,” said National Geographic India Fox Networks group business head Swati Mohan.
The rebrand will touch every aspect of National Geographic, including the visual presentation of the global channels in 171 countries, the iconic magazine, nationalgeographic.com, all of the company’s social and digital platforms.
This news also coincides with premier of the global event series Mars, an epic story of mankind’s thrilling quest to inhabit Mars, executive produced by Brian Grazer and Ron Howard.
The epic and path-breaking, six-part series is a joint product by National Geographic (NG), Academy Award and Emmy-winning producers Brian Grazer, Ron Howard and Michael Rosenberg of Imagine Entertainment; and Academy Award-nominated and Emmy-winning producer Justin Wilkes and Dave O’Connor of Radical Media.
She further added, "Mars is a perfect example of our ambition on 'Further', as it tells the story of the inevitability of inter planetary existence of mankind. The show also launches a first-of-its-kind format that combines scripted with stunning visual effects and high-class documentary sequences. And yet, this is just the beginning of a whole new world of National Geographic, which we are confident will stun and amaze its audiences like never before."
Globally premiering on 14 November at 9 pm on the channel across 171 countries and 45 languages, Mars, is set both in the future and in the present day. It will air every Monday at 9 pm. This series aims to redefine television storytelling by combining feature-film-quality scripted drama and visual effects with best-in-class documentary sequences to drive forward a cohesive, edge-of-your seat story of mankind’s thrilling quest to inhabit Mars.


National Geographic's global rebranding date coincides with 'Mars' | Indian Television Dot Com
 

thisisjagan

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RE: National Geographic's global rebranding date coincides with 'Mars'

They're different news.

 

Thakur

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RE: National Geographic's global rebranding date coincides with 'Mars'

ShivRaJ said:
Bro read matter first this is different than your news don't gave own creadit every time :no
:p :p
 

Shantanu

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RE: National Geographic's global rebranding date coincides with 'Mars'

first-of-its-kind TV series that combines documentary with scripted drama is set to take audiences around the world on a new
Mars mission from next week.
National Geographic Channel’s new series “Mars”, which launches on Monday, aims to set new trends in television storytelling by combining real-life events and interviews with fictionalised drama.
“The offer to the audience will be information meets vivid and experiential filmmaking. Nat Geo’s ambition was high, and we are really honoured and thrilled to try and meet that challenge,” said Oscar-winning filmmaker Ron Howard, who is the executive producer of the series. The futuristic series is set in the year 2033 with flashbacks to the year 2016 to capture mankind’s fascination with the red planet and whether it can sustain human life. To make the production as realistic as possible, the team consulted a series of space experts, including Robert Braun, an aerospace engineer at the Georgia Institute of Technology, and Mae Jemison, a former NASA astronaut who was the first black woman in space.
The six-part series tells the story of a fictional astronaut crew on the very first human Mars mission. In addition to this fictional story, the series weaves in interviews with a number of real-world space enthusiasts, including Elon Musk, CEO and chief technology officer of SpaceX and CEO of Tesla Motors, and a series of NASA astronauts and specialists as well as author of “The Martian” Andy Weir.
Musk said: “The future of humanity is fundamentally going to bifurcate along one of two directions: Either we’re going to become a multi-planet species and a spacefaring civilization, or we’re going to be stuck on one planet until some eventual extinction event.
“In order for me to be excited and inspired about the future, it’s got to be the first option.”
National Geographic’s November issue has a cover story on “Mars” and the firm has also produced a book called ‘Mars: Our Future on the Red Planet’ to coincide with the series launch, which will air across 171 countries in the world. Besides Howard, the team of this new inter-planetary TV mission brings together award-winning producers Brian Grazer and Michael Rosenberg of Imagine Entertainment and Justin Wilkes, Jon Kamen, and Dave O’Connor of RadicalMedia and Mexican filmmaker Everardo Gout.
The series was filmed earlier this year in Budapest and Morocco. The scripted portion focuses on Earth’s first crewed mission to Mars aboard the spacecraft Daedalus. Its maiden voyage in 2033 is crewed by an international team of six, played by a mix of actors from across the world including Ben Cotton, Alberto Ammann, Jihae and Sammi Rotibi.
Nat Geo has described its new television event as “the world’s largest TED talk with the most fascinating people on Earth”.

National Geographic on new TV mission to Mars | Zee News
 

Shivraj

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RE: National Geographic's global rebranding date coincides with 'Mars'

National Geographic’s axing of ‘channel’ to coincide with ‘Mars’

After expanding the joint venture with 21st Century Fox last year, National Geographic has gone in for a rebranding across all of its commercial and non-profit ventures. This includes dropping the word “Channel” both on air and off, using consistent fonts across all print, and embracing a global tagline “Further” to its logo.
The word “Channel” will cease to exist around the world beginning 14 November. The rebrand will touch every aspect of National Geographic, including the visual presentation of the global channels in 171 countries, the iconic magazine, nationalgeographic.com, all of the company’s social and digital platforms.
National Geographic will air the series ‘Mars’ from 14 November at 9 pm to coincide with the re-brand that has the new global tagline – ‘Further’. The series is the epic story of mankind’s quest to inhabit Mars, executive produced by Brian Grazer and Ron Howard.
Said Fox Networks Group and National Geographic India business head Swati Mohan, “This is a proud moment for us at National Geographic and FNG as we set forth on a journey that will redefine the way in which the genre will be seen, experienced and consumed. Our new proposition of ‘Further’ underlines the vision of a brand that has always championed the cause of a better and deeper understanding of the world around us. It also comes at a point where the need to scratch beyond the surface and explore territories we never thought possible, is more pressing than ever before.”
The new global tagline “Further” embodies the ethos and spirit that have defined the National Geographic brand for over 128 years. Embracing the company’s purpose to be the leading premium content destination for science, exploration and adventure, “Further” captures the aspirations of the National Geographic audience and serves as a rallying cry for its employees, explorers, photographers, producers and other constituencies as well as a promise to advertisers, affiliates, educators and other external partners.
“’Mars’ is a perfect example of our ambition on ‘Further’, as it tells the story of the inevitability of inter planetary existence of mankind. The show also launches a first-of-its-kind format that combines scripted with stunning visual effects and high-class documentary sequences. And yet, this is just the beginning of a whole new world of National Geographic, which we are confident will stun and amaze its audiences like never before,” said Mohan.
Globally premiering on 14 November at 9 pm on National Geographic across 171 countries and 45 languages, ‘Mars’ is set both in the future and in the present day. This series aims to redefine television storytelling by combining feature-film-quality scripted drama and visual effects with best-in-class documentary sequences to drive forward a cohesive, edge-of-your seat story of mankind’s thrilling quest to inhabit Mars.
The six-part series ‘Mars’ is a joint product by National Geographic (NG), Academy Award and Emmy-winning producers Brian Grazer, Ron Howard and Michael Rosenberg of Imagine Entertainment; and Academy Award-nominated and Emmy-winning producer Justin Wilkes and Dave O’Connor of RadicalMedia.

National Geographic’s axing of ‘channel’ to coincide with ‘Mars’ | TelevisionPost.com
 
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