NBA TV deal allows for ESPN Internet streaming channel

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The NBA's agreement on a new
more than $20 billion multi-year contract with broadcast partners Walt Disney Co and Time Warner Inc was overshadowed by news that Disney’s ESPN is joining with the basketball league to create an Internet sports channel available without a pay TV subscription.

A new streaming channel planned by ESPN,which sources familiar with the plans said would be widened to include other sports, is
an early step that could upend the
traditional cable and satellite companies if it leads more consumers cancelling their pay TV service.

Cable and satellite providers pay Disney and Time Warner richly for their sports-heavy content. ESPN executives insist they are committed to the current pay TV system, and that any programming sold directly to consumers will complement rather than compete with the content available through
pay TV packages.

But others said the streaming channel could have the same kind of transformative effect on sports programming that Netflix Inc has
had on dramas and sitcoms.

"This is the first crack in the structure of the television business that has been in place for decades," said Forrester analyst Jim Nail.

Under the new deal, ESPN will make a limited number of regular season NBA games available on the streaming channel, the sources said.

The offerings will be expanded to include other sports, they said.
The sources could not speak on the record because terms of the deal were not public.

ESPN said in May that it was considering selling online access to live Major League Soccer games to consumers without pay TV
subscriptions.

The network said in a statement on Monday it has a framework in place with the NBA for the streaming service, and that the
league would have an equity interest in the product.

ESPN offered the equity interest to the NBA as an incentive for the league to choose the streaming service - rather than a new
programming partner such as Fox - for certain games, the sources said.
The games being made available are those not already being shown on television ESPN and Turner
as part of the rights renewal package, they said.

NBA DEAL Disney and Time Warner Inc's Turner Broadcasting System will more than double
their annual payments to the NBA under the new nine-year deal, people familiar with the matter said.

Starting in the 2016-17 season, the two networks will pay more than $2.5 billion, an increase from $960 million per year in the past agreement.

Over nine years, the deal could be worth upwards of $22.5 billion.

read more : http://in.reuters.com/article/2014/10/06/us-espn-deals-idINKCN0HV1SC20141006?feedType=RSS&feedName=hollywood&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+reuters%2FINhollywood+%28News+%2F+IN+%2F+Hollywood+News%29
 
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