tech_genie
Member
- Joined
- 20 Sep 2012
- Messages
- 879
- Reaction score
- 697
NDTV brings ITV Granada channel to India
NDTV group has signed affiliated distribution deals to distribute ITV Granada, which is an English general entertainment channel (GEC) owned by a UK-based private production house.
ITV Granada will compete with English GECs such as AXN, STAR World, Zee Cafe, Zee Trendz and Big CBS, among others. It will have all kinds of content including reality shows, fictions, soaps and talent hunt shows.
The channel is encrypted and will be initially available for free for about six months.
ITV is a private production house and has a large variety of shows in its kitty. Thus, for ITV Granada, too, sampling of its content was important to understand what works best in the country.
Jaiswal further adds, "With a bouquet of many English GECs in the country, it is proved that there is a decent audience for the same. As it is the company is eying a long term investment in the country."
Source: NDTV brings two international channels to India > afaqs! news & features
NDTV group has signed affiliated distribution deals to distribute ITV Granada, which is an English general entertainment channel (GEC) owned by a UK-based private production house.
ITV Granada will compete with English GECs such as AXN, STAR World, Zee Cafe, Zee Trendz and Big CBS, among others. It will have all kinds of content including reality shows, fictions, soaps and talent hunt shows.
The channel is encrypted and will be initially available for free for about six months.
ITV is a private production house and has a large variety of shows in its kitty. Thus, for ITV Granada, too, sampling of its content was important to understand what works best in the country.
Jaiswal further adds, "With a bouquet of many English GECs in the country, it is proved that there is a decent audience for the same. As it is the company is eying a long term investment in the country."
Source: NDTV brings two international channels to India > afaqs! news & features
