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NDTV enters wedding market with Bandbaajaa.com


18 Dec 2014
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MUMBAI: After Gadget 360 and Carandbike.com, NDTV has launched another e-commerce product, Bandbaajaa.com, which will provide a 360-degree solution for weddings. Bandbaajaa.com has already raised funding at a valuation of $20 million from CerraCap Ventures. With designers such as Neeta Lulla, Anju Modi, Kisneel, Prama, Kylee & Neha Mehta and a listing of over 1,500 best vendors and lifestyle professionals, coupled with over 5,000 products, Bandbaajaa.com is a one-stop solution for weddings. Bandbaajaa.com MD Smeeta Chakrabarti said, “Weddings are a recession-proof business. The current generation of young Indians will find everything they need to plan a perfect wedding with minimum fuss. The idea has been very well received by the market. It’s a hugely exciting space to be in.” The website will not only assist customers in creating a personalised checklist of all the tasks for a wedding but help ideate, manage the budget as well as find the right vendors as per preferred location at the click of a button. From assistance on venues, photography, DJ and entertainers, wedding décor, makeup artists, invitation cards, caterers, etc. to shopping for the perfect wedding trousseau, the website will provide an end-to-end solution to the customers. Bandbaajaa.com CEO Sachin Singhal said, “We have curated a selective list of elite vendors. Our focus is to help customers with the perfect mix of right products, best vendors and amazing ideas in order to make their journey to the big day hassle free and memorable. We have got a fabulous response so far, exceeding our own expectations.”

Read more at: NDTV enters wedding market with Bandbaajaa.com | TelevisionPost.com | TelevisionPost.com

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