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NdTV Good Times’ deal with Kingfisher ends

Thakur

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The Kingfisher bird has
flown away from lifestyle
channel NDTV Good Times. The
flight was only natural after Vijay
Mallya, the king of good times,
ran into financial trouble.
Starting 1 April, NDTV Good
Times pulled off air the
kingfisher bird logo, which was
the liquor-airline group’s mascot.
The lifestyle channel as of now
continues to retain ‘Good Times’
in its branding, which is part of
the tagline used by the UB
Group (‘King of good times’).
The channel will be rebranded in
the coming months and with a
possible new brand association, a
source familiar with the
development said.
NDTV has initiated talks with
other potential advertisers. “The
channel’s rebranding could take
about three months. Meanwhile,
the management is scouting for
a similar advertising association,”
the source added
 
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