Neo's aggressive push

[Karthik]

http://www.indiantelevision.com/mam/headlines/y2k11/sep/sepmam7.php

The theme of the 360-degree marketing campaign is "12 Months – 24 Blockbusters – 300+ Days of Live Action!"
The network will showcase 24 events across 12 months, equaling over 300 days of live action. Out of this, cricket will consume 70 days.

 

[Bapun]

yes me too read about this topic in a blog.

 

[Karthik]

Here is the article:
http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=TOINEW&BaseHref=TOIM/2011/09/06&PageLabel=21&ForceGif=true&EntityId=Ad02105&ViewMode=HTML