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International Media Distribution and STAR TV, a wholly owned subsidiary of News Corporation and Asia's leading media and entertainment company, announced the signing of a deal for carriage of STAR India PLUS, STAR India GOLD, Life OK, and ABP NEWS with Time Warner Cable.
STAR India PLUS will soon be available to Time Warner Cable customers in select markets. STAR India PLUS is a 24/7 premium network in Hindi with English subtitles.
As India’s general entertainment leader for over a decade, STAR India PLUS regularly features many of the top programs in the country week in and week out. Prime time programs on STAR India PLUS include household-name soap operas as well as some of the nation's favorite reality and game shows. The biggest phenomenon to come to STAR India PLUS is Aamir Khan's Satyamev Jayate, which debuted on May 6th. The viewership this show has increased substantially over three episodes, and is estimated to be a record-breaking 33 crore people.
"This collaboration between our two major companies, STAR TV and Time Warner Cable, will offer an increased distribution to reach and entertain more viewers." said Rajan Singh, Executive Vice President of International Business for STAR TV. "Our existing viewers already appreciate STAR TV’s wholesome entertainment for the entire family. This beneficial partnership will complement and enhance the array of channels being offered on Time Warner Cable to a new group of viewers."
STAR India PLUS is currently distributed to over 43 million homes across the globe.
Via MediaMughals
