Thakur
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In an age where the average time span that a reader spends on an article continues to decline, Indian readers, especially the youth, have emerged as voracious readers, with a knack for in-depth articles heavy on data.
The perspective comes from news consumption surveys done by one of the leading global news syndicators, News Republic that launched in India six months ago.
“We do regular news consumption surveys on our platform based on global trends. We have found that young Indian readers are very similar to the global readers in terms of topics and trends they follow. The number one reason they follow news is to be connected with the rest of the world,” says News Republic, chief brand officer Shafi Saxena who recently visited Mumbai. But when it comes to long form versus short form journalism, Indians, including the young readers who form the bulk of India’s readership, are inclined towards the former.
http://www.indiantelevision.com/television/tv-channels/news-broadcasting/news-republic-s-shafi-saxena-shares-india-plans-151128
sp when nd Where launched :huh
