NXT Digital 'Hits' Broadcasting Platform Launched in India

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FM Arun Jaitley launches new HITS service, Hinduja pegs outlay over Rs 5,000 crore

Information and Broadcasting Minister Arun Jaitley on Wednesday launched an innovative HITS digital broadcasting platform that will provide over 500 TV channels to cable operators, with the promoter Hinduja group pegging the total project outlay at more than Rs 5,000 crore.
"The Hinduja-HITS (Headend-in-the-Sky) Network, under the brand name NXT Digital, will serve Multi System Operators (MSOs) as well as Local Cable Operators (LCOs) and aims to tap the transition from analog to digital mode of cable TV services under the government's digitisation drive. Launching the new HITS service," Jaitley said multiple carriage technologies will provide customers a choice.
Hinduja Ventures Chairman Ashok Hinduja said the total project outlay is envisaged at over Rs 5,000 crore as new products and services continue to be designed and developed.
All the application development for the NXT Digital platform has been designed and built in India.
"This cutting-edge technology and software will allow cable networks and subscribers alike, to harness the power of global innovative solutions right here in India," Hinduja said.
The customers will have a choice and pay for what they want to see and it will also enable and increase in revenues to the government due to full transparency, the company officials said during the launch.
The new service will enable cable operators to be independent, retain network ownership and go digital as per government mandate and deadlines, they said.
NXT Digital said it has designed the Cable Operator Premise Equipment (COPE) systems to specifically cater to Indian conditions.
These COPE systems have been completely assembled in India with a fair amount of Indian components included in the build, the company said.
As a response to the nations' Skill India initiative, NXT Digital has tied up with training institutes to train and equip youth in smaller towns and markets in India with the necessary skills required for supporting a digital India, Hinduja said.
These steps would support the transition of analogue television networks to digital by providing a pan-India network of trained service technicians, he added. NXT Digital said it is the next-generation digital service platform, combining the best of Direct to Home (DTH) and cable technologies to give the subscribers an enhanced TV viewing experience.

FM Arun Jaitley launches new HITS service, Hinduja pegs outlay at over Rs 5k cr - Business Today
 
NXT-DIGITAL_DP_Emailer.jpg


Information and Broadcasting Minister Arun Jaitley Wednesday launched an innovative Hits digital broadcasting platform that will provide over 500 TV channels to cable operators, with the promoter Hinduja group pegging the total project outlay at more than Rs. 5,000 crore.

The Hinduja-Hits (Headend-in-the-Sky) Network, under the brand name NXT Digital, will serve Multi System Operators (MSOs) as well as Local Cable Operators (LCOs) and aims to tap the transition from analog to digital mode of cable TV services under the government's digitisation drive.

Launching the new Hits service, Jaitley said multiple carriage technologies will provide customers a choice.

Hinduja Ventures Chairman Ashok Hinduja said the total project outlay is envisaged at over Rs 5,000 crore as new products and services continue to be designed and developed.

"All the application development for the NXT Digital platform has been designed and built 100 per cent in India.

This cutting-edge technology and software will allow cable networks and subscribers alike, to harness the power of global innovative solutions right here in India," Hinduja said.

The customers will have a choice and pay for what they want to see and it will also enable and increase in revenues to the government due to full transparency, the company officials said during the launch.

The new service will enable cable operators to be independent, retain network ownership and go digital as per Government mandate and deadlines, they said.

NXT Digital said it has designed the Cable Operator Premise Equipment (COPE) systems to specifically cater to Indian conditions. These COPE systems have been completely assembled in India with a fair amount of Indian components included in the build, the company said.

"As a response to the nations' Skill India initiative, NXT Digital has tied up with training institutes to train and equip youth in smaller towns and markets in India with the necessary skills required for supporting a digital India," Hinduja said.

These measures would support the transition of analogue television networks to digital by providing a pan-India network of trained service technicians, he added.

NXT Digital said it is the next-generation digital service platform, combining the best of Direct to Home (DTH) and cable technologies to give the subscribers an enhanced TV viewing experience.



NXT Digital 'Hits' Broadcasting Platform Launched in India | NDTV Gadgets
 
RE: FM Arun Jaitley launches new HITS service, Hinduja pegs outlay over Rs 5,000 crore

any news which satellite and how many channel..
 
RE: FM Arun Jaitley launches new HITS service, Hinduja pegs outlay over Rs 5,000 crore

singhbrij30 said:
any news which satellite and how many channel..

500 Tv chs :k

And Don't know but for end users no need to know Satellite name just like we don't know what sat hathway, den or siticable uses bcoz users will receive signal via cable :hello
 
THAKUR 4K said:
Wrong section post u :huh
Cable tv post :k

HITS is a new service means required separate license from Govt, MSO or DTH license will not work So it's not a cable tv service :k
 
hits.jpg

D’Silva said that under NXT Digital, the LMO gets to continue their ownership, enter into broadcasting deals, do packaging and pricing according to market demands, acquire STBs at cheaper rates, run up to 16 local channels, and compete with direct-to-home (DTH) operators.

He added that DTH was on Ku-Band, which got disturbed in rainy or inclement weather, but HITS being on C-Band will not be disturbed. Furthermore, the HITS headend was on ground while DTH had to depend on satellites. Furthermore, NXT Digital will be able to service both DAS and non-DAS areas.

NXT Digital focused marketing and subscription drive in the Phase III & IV markets. The company has so far travelled across 400 districts in 20 states to contact and inform the cable fraternity there about its offerings. As of now it has 14 vans touring various parts of the country to give live demonstrations to LMOs and LCOs.

Welcoming the move, Maharashtra Cable Operators Federation president and task force member Arvind Prabhu said, “I would like to congratulate AP Hinduja, with this initiative he actually kickstarts the process of digitisation. Mr Hinduja thought about the last mile operators and came up with NXT Digital, which will help LCOs getting their due. The other HITS platform is providing the COPE at a cheaper price and that will be a challenge. The pricing that we got from them are really good but considering the fact that DAS III and DAS IV areas do not come under ratings I believe there can be further negotiation with the broadcaster. Overall I believe it’s a move for the LCOs.”

LCO from Assam and Task Force member Md Iquebal Ahmed also welcomed the HITS venture. “Operators cannot afford headends and MSOs take total advantage of it and in that context, it’s a great initiative. But the content pricing needs to come out transparently. Affordable pricing is what we are looking forward to.”
Indian Television Dot Com | NXT Digital ‘hits’ Indian market with total outlay of Rs 5000 crore
 
RE: FM Arun Jaitley launches new HITS service, Hinduja pegs outlay over Rs 5,000 crore

for who receiving c band signal have to know
 
FM Arun Jaitley launches new HITS service, Hinduja pegs outlay over Rs 5,000 ...

Currently it's test mode on IS 20 with 6 channels,

http://dreamdth.com/showthread.php?tid=116474
 
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