Odisha-based GECs to air award ceremonies this Christmas day(Tonight)

Dinesh jain

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Odisha- based general entertainment channels
(GEC) Sarthak TV and Tarang TV, will be airing
award ceremonies.

Sarthak TV viewers will get to see their favourite
stars on ‘Sarthak TV Pariwar Mahamilan’, which
will be aired at 7pm on 25 December; meanwhile
Tarang TV will also air a similar programme,
‘Tarang Parivaar Award 2014’ at the same time.
Both the channels have pulled up their socks to
give a tough competition to each other, feels a
media watcher. “It is a first of a kind for Odisha
television industry which is airing award
ceremonies on the same time to keep the ante
up,” he said.

“It’s imperative to mention that some of Sarthak
TV’s mega serials have been ruling the prime
time band and at times have even surpassed the
national leader, Star Plus, in the state,” said
Sarthak Entertainment Group marketing manager
Debi Prasad Padhi and added, “We are taking a
notch up with the award show wherein the Odiya
audience can enjoy with the artists who have
been ruling their hearts.”

Indian Television Dot Com | Odisha-based GECs to air award ceremonies this Christmas
 
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