PEMRA Indian content ban to impact broadcasters

Thakur

Banned
Joined
30 Aug 2013
Messages
18,108
Reaction score
10,014
21 October, 15:00 hours is going to be a landmark day in the history of south Asian media and entertainment. Reason: that’s the day when the Pakistan Electronic Media Regulatory Authority’s (Pemra’s) order issued on 19 October banning all Indian content on Pakistan media will come into effect.

The authority’s order is directed at all FM radio licence holders, landing right holders, and satellite television channels operating in Pakistan. Most TV and FM Radio channels air substantial amount of Indian content, sometimes going up to as much as 50-60 per cent. That was trimmed down to six per cent following the Pakistan crackdown in September, when the old regulation promulgated during General Pervez Musharaff’s reign was activated. And now, the latest order has reduced that to zero.

However, PEMRA, in its order, says that Pakistan’s TV and FM radio services can continue to air up to 10 per cent foreign content from nations other than India.

Pakistan’s No 1 TV show was Indian export Naagin which was aired by Filmazia and helped its rise in the ratings pecking order while shows such as Yeh hai Mohabbatein helped boost the viewership of channels such as Urdu1 and shows such as Kumkum Bhagya were rated highly on Geo Kahani. Among leading entertainment channels in Pakistan are: Colors, HumTV, Ary Digital, PTV Home, Geo Entertainment, APlus, ATV and Geo Kahani.

According to Pakistan TV executives, the impact of banning Indian content is going to be felt by India’s music labels and TV channels. “Close to about Rs 25-30 crore of exports are going to vanish for Indian music and TV companies,” says an industry observer.

However, they expect the official ban to continue for only a while, once the political heat between the two nations cools down. “We have already requested that Indian broadcasting companies from whom we have acquired the content to understand this force majeure which has been put on us,” says a Pakistan TV executive. “It is an act of the government over which we have no control, and we have to comply. Of course, our viewers are not going to be happy with such a sudden call to action and their favourite Indian TV shows going off just like that, and our ratings will probably drop. But, we have to deal with it, positively as, it is in the two nations' interest.”

In the meanwhile, Pakistan channels are looking at filling the gap created by Indian content going off-air to be filled by Turkish and American content.

Among the Indian TV networks which will feel the brunt of the ban include: Viacom18, Zee TV, Sony and Star India.

Of course, music labels will also feel the impact, but to what extent was not clear at the time of writing.

The point of concern is whether the Pakistani ban will lead to a spurt in piracy of Indian content online and offline. "This is what Pakistan probably has in mind,” says a media specialist. “The official ban will lead to revenue losses on account of trade, but the piracy losses could probably be in multiples. And if Pakistan so desires it can magnify the problem.”



http://www.indiantelevision.com/television/tv-channels/gecs/pemra-indian-content-ban-to-impact-broadcasters-161020
 

dreambox.pk

Registered
Joined
21 Dec 2012
Messages
2,204
Reaction score
1,395
Yes yesterday they put blanket ban on all types of Indian content on TV FM
No Indian movies, songs, drama, any channel or any content
Indian DTH already sweeped from market and now they asked SUPORCO to help to recognise Indian KU band dishes on roof top of any resident of Pakistan
They already sanctioned 4 years of imprisonment and 10 million fine if someone found of owing any Indian DTH. Now they want dishes to be removed on any other direction than that of paksat
 
Thread starter Similar threads Forum Replies Date
R Pakistan Broadcasters Association to oppose PEMRA Indian content ban General Topics 2
Thakur PEMRA announces DTH licence bidders; Indian DTH eviction to continue Foreign DTH Services 0
JitendraKumar PEMRA destroys 500 illegal Indian DTH decoders General DTH News & Discussions 24
S Pemra drive against illegal Indian DTH hits snags General DTH News & Discussions 2
mmadhankumar PEMRA prohibits the telecast of Indian serials TV Channels News 0
M@zh@R LHC Cancelled DTH Licenses Given by PEMRA Foreign DTH Services 14
Thakur Cancel DTH licence auction, cable operators urge PEMRA Foreign DTH Services 1
Thakur PEMRA to issue DTH licences as from October Foreign DTH Services 10
Dileep Kumar PEMRA bans Geo Entertainment and ARY News TV Channels News 2
Anirudha Geo shutdown by PEMRA for 15 days TV Channels News 0
Vikram Some Funny Complaint To Pemra Satellite News & Updates 3
DreamDTH.com Article A handy guide to satellite capacity of Indian DTH operators in 2020 General DTH News & Discussions 1
DreamDTH.com Article ShortsTV expands its Indian short films portfolio with inking of content deal with Viacom18 Studios DreamDTH Articles Discussions 0
DreamDTH.com Article Sony Sports India brings three UFC LIVE events starting with UFC 249 to Indian audiences DreamDTH Articles Discussions 0
DreamDTH.com Article Editor’s choice Top 15 Indian Original series to binge-watch during the lockdown DreamDTH Articles Discussions 9
J Breaking OTT show rankings for mobile is here..What Indian people watched in mobile..? Digital Streaming Contents 6
Manmay Good News DD SPORTS to telecast the highlights of early 2000s cricket matches on indian soil from april 7 Sports 17
Bishnu15 Amidst the Corona Virus, outbreak, which is the best English Indian news channel coverage according to you? TV Channels News 25
J Breaking Indian OTTs suspend HD services on cellular network. OTT Services & Gadgets 5
Sam7795 Good News Indian Railways, SRM University AP tie-up to develop hydrogen-infused railway engines Travel & Tourism 0
RajKumar Indian Railways launches Restaurant on Wheels Travel & Tourism 0
Bapun Raz Indian Bank to stop loading Rs 2,000 notes in its ATMs from 1 March 2020 General Topics 2
optiondee Indian TV Serials on Foreign TV Channels TV Shows & Programs 16
somnath chakraborty Good News After Eden Gardens Indian cricket team play 2nd day/night test in Adelade Cricket 1
Bapun Raz 1% tax on online transactions (purchases) proposed by Indian Government Online Shopping Discussions 58
Similar threads

























Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock