Pepsi ropes in Raghu & Rajiv for Crash the IPL TVC

Thakur

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Rajiv Laxman and Raghu Ram have garnered a cult following thanks to their histrionics on MTV Roadies. Now global cola giant Pepsi has roped in the terrible twins in a bid to stoke the voting instincts of online video guzzlers in India to help it decide which consumer generated commercials (as part of its Crash the IPL campaign) make the cut and make it on broadcast television. 
 
The duo has produced a commercial under the umbrella of their production house Monozygotic. The TVC is slated to go on air in the next day or two (on MAX and SIX respectively), though it has already made its debut on YouTube. 
 
Both Rajiv and Raghu have gained notoriety over the past decade as the very hostile audition hosts of MTV Roadies (which they quit late last year) who bludgeon contestants with their nastiness.  
 
The Pepsi TVC begins with the producer of a show tearing his hair out about the low audience ratings it is garnering. His team informs him that the ratings have fallen because the brothers have been extremely kind towards the contestants appearing for the auditions. And a flashback follows. Almost every participant sails through the brothers with them telling each one "What the Stress Yaar?" 

http://www.indiantelevision.com/mam/media-and-advertising/media-agencies/pepsi-ropes-in-raghu-rajiv-for-crash-the-ipl-tvc-150515
 
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