Post Star exit, Star CJ Alive to be renamed Shop CJ

[Dileep Kumar]

MUMBAI: Star CJ Alive, India’s first home shopping channel, is all set to be rechristened ‘Shop CJ’ following the change in ownership last year that saw the exit of Star India from the 50:50 joint venture with South Korean home shopping major CJ O Shopping.

The name of the company has also changed to Shop CJ Network, which is now half-owned by P5 Asia Holding Investments (Mauritius), belonging to the Providence Equity Partners group, besides CJ O Shopping.

The company was earlier known as Star CJ India Network.
Shop CJ Network will launch a multi-media campaign to announce the rebranding of the channel. It also operates a web-based portal shopcj.com.
Star India had last year sold its 50 per cent stake in the home shopping venture to Providence Equity Partners for $63 million, thus valuing the company at $126 million.

As per the deal between Star and Providence, Star CJ had the right to use the Star brand for up to one year.

Star CJ Network India CEO Kenny Shin had earlier revealed to TelevisionPost.c om the company’s plan for a female lifestyle channel called Star CJ2. The company is currently awaiting licence from the government to launch the channel.

Star CJ Alive is available on major DTH, analogue, and digital cable platforms and reaches more than 65 million households in India. It was launched in 2009, and within five and a half years, added 6.5 million shoppers.

The Indian home shopping market is pegged at Rs 2,500 crore (Rs 25 billion), with CJ Shop and Homeshop18 being the two key players.
E-commerce platform Snapdeal had recently formed a JV with multi-system operator (MSO) DEN Networks to launch a home shopping channel called DEN Snapdeal TV Shop.

Post Star exit, Star CJ Alive to be renamed Shop CJ | TelevisionPost.com

 

[SarfaRaZ]

Good update bro nd Yes Channel already being renamed today as Shop CJ :TUP:K

 

[Thakur]

Good update bro

 

[Thakur]

Post Star's exit, Star CJ Alive re-brands as Shop CJ

MUMBAI: A year after Star India opted out from the 24/7 home shopping channel Star CJ Alive, which was a joint venture between Star India and South Korean home shopping major CJ O Shopping, the channel's name and logo has been changed to Shop CJ. 
 
This marks the culmination of a year long exercise where in Star phased itself out of the alliance to focus on its core expertise of general entertainment channels (GEC) and sports offerings. As per the deal, despite Star’s phasing out, it was mandatory to keep Star's branding in the logo for a year. Providence Equity Partners has replaced Star in the venture. On 16 April, 2015 besides renaming the channel to Shop CJ, the venture also launched a new tagline, ‘Shop a new trend.’
 
The home shopping venture, which already has presence on television and Internet, has further expanded itself and entered the fast growing mobile market with Shop CJ mobile app. Currently the channel is available on various DTH platforms like Tata Sky, Dish TV, Airtel, and Videocon and major cable operators.
 
“The re-branding initiative is to better align the company’s new philosophy with the future strategy. It plans to further improve the backend service in order to serve customers quickly and effectively. Plans are also there to get new innovative categories on board and change entire home shopping perspective and experience. The CJ group is globally known for its product quality and innovation. Our experience of various countries will prove to be useful to serve Indian consumers with world class product experience,” says Shop CJ Network CEO Kenny Shin.
http://www.indiantelevision.com/television/tv-channels/specialised-and-niche/post-stars-exit-star-cj-alive-re-brands-as-shop-cj-150416

 

[Dileep Kumar]

RE: Post Star's exit, Star CJ Alive re-brands as Shop CJ

Already posted by me Post Star exit, Star CJ Alive to be renamed Shop CJ

 

[SarfaRaZ]

RE: Post Star's exit, Star CJ Alive re-brands as Shop CJ

Why bro you are posting old news :huh