Prasar Bharati opens hiringtap after 15 years

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NEW DELHI: Close on the heels
of a financial package including
some waivers approved recently
by the Union Cabinet, Prasar
Bharati today announced that
the government had approved
the filling up of 1150 posts in
the programming and the
technical wings of Doordarshan
and All India Radio.
These posts are part of the
3452 essential category posts
which were approved by the
Group of Ministers (GoM)
headed by the present Finance
Minister P. Chidamabaram in
2011. A majority of these posts
belong to Group B & C, that is,
Grade Pay of less than Rs
4,600. While the Group B & C
would be filled up by Staff
Selection Commission, the
remaining would be filled up by
the Prasar Bharati Recruitment
Board. The recruitment process
is expected to be over by
middle of the next year.
Prasar Bharati CEO Jawhar
Sircar said: “This is the first
major infusion of new blood into
Doordarshan and All India Radio
after a period of 15 long years.
After approval of the Cabinet
for the financial restructuring,
which involved a waiver of Rs
120.71 billion, this is the second
biggest decision. It would go a
long way in creating quality
content for our viewers and
help us in facing the emerging
competition.”
The 1150 posts include
Assistant Station Directors,
Assistant Director (Programme)
, Engineering Assistants,
Programme Executives,
Transmission Executives,
Technicians, Camerapersons,
Production Assistants and
Administrative Staff.
Member (Personnel) Brig.
(Retd) V A M Hussain added:
“These were critical and
essential posts, which had
lapsed and needed to be
revived. A number of our
stations were without engineers
and programming staff, which
had affected their operations.
It is a new dawn on the horizon
of Prasar Bharati and will help
the Corporation to tide over its
acute manpower shortage.”
After the revival of the Prasar
Bharati Board under the
current CEO, it has been
working on a number of plans to
revive the public broadcaster
through aggressive focus on
shoring up revenues through
marketing, organisational
restructuring and manpower
planning.
The pubcaster plans to have six
senior officers with domain
expertise to look after various
verticals including Marketing,
DTH, Technology,
Infrastructure, Archives and
Security. The Corporation has
also engaged an HR Advisor of
retired Secretary level to
expedite promotions of staff
persons, who had stagnated at
the same posts for as long as
20 years and had little
motivation to give their best.
In other organisational reforms,
the Doordarshan and AIR zones
are being combined into a total
of seven zones viz. North Zone,
North Central Zone, Central
Zone, East Zone, West Zone,
South Zone and North-East
Zone. At present there are 12
Zones in All India Radio and six
Zones in Doordarshan and 5
Zones in Engineering Wing
combined for AIR/DD.
In the restructured model, each
Zone will have three ADGs with
one each for Engineering
Projects, Engineering
Maintenance and Programmes
& Administration. The
reorganisation, which makes DD
and AIR coterminous for the
first time in the history, is
aimed at decentralisation and
improvement in organisational
efficiency.

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