• Welcome to DreamDTH Forums
    An online community for the television enthusiasts!
    Log in or Register

Prasar Bharti plans makeover for DD National


Staff member
6 Oct 2013
Reaction score
New Delhi: Public broadcaster Prasar Bharti is planning a complete makeover of the DD National channel by the end of September to improve the quality of programming and attract more viewers.

A precursor to that was a decision taken at Prasar Bharti’s 16 May board meeting to auction prime-time slots between 7pm and 11pm on the national channel of Doordarshan.

Doordarshan will now outsource some general entertainment programmes to external production houses through an auction.

“We decided to introduce fresh programming to get eyeballs back. Prasar Bharati needs to improve viewership to get up there among the general entertainment channels and to compete with private channels,” Prasar Bharati chairperson A. Surya Prakash said in an interview
. “This auction is an experiment for DD National and, if successful, Prasar Bharati will auction slots for other channels of Doordarshan network as well.”

In the latest rural viewership data released by television viewership measuring agency Broadcast Audience Research Council (BARC) for the week ended 13 May, Doordarshan failed to make it to the 10 most-watched Hindi general entertainment channels or the five most-watched programmes.

BARC, for the first time, released rural viewership data separately for Hindi general entertainment channels and programmes.

Prakash said the way the programmes are financed at Doordarshan is a factor affecting the quality of programmes.

Doordarshan has a policy of self-financed commissions, wherein it buys programmes from producers and recovers the cost from advertising revenues.

“We feel that we are not getting the quality we want,” Prakash said. “This is one of the major reasons that we have invited big players in television production to bid for these slots. We plan to roll out the new programming on 1 October.”

The broadcaster, in a slot-sale policy uploaded on its website, has laid out a set of conditions to be followed by prospective bidders—for instance, a production house will only be eligible to bid if it has logged revenue of at least Rs.5 crore per annum in each of the past three financial years and has produced at least 300 hours of Hindi general entertainment programming in the past two calendar years.

“We are expecting a substantial growth in terms of quality of content on the channel so that Doordarshan can measure up to the level of private players in the country,” Prakash said.

Also on the cards is a new digital platform for Prasar Bharati, a new arm of the broadcaster to cater to the age of digitalization. However, details of the platform haven’t been made public yet.

“It is a little early to comment on this. Prasar Bharati board has asked me to constitute a committee of experts to examine the idea of a digital platform and to present a report to the board. The committee will be constituted this week and will take a month or so to submit its report,” said Prakash.

On the commercial viability of Prasar Bharati, Prakash said that out of a total budget of Rs.4,200 crore for 2015-16, about Rs.2,200 crore came as budgetary support from the government and the rest was internal revenue. The government has allocated Rs.4,083.63 crore to Prasar Bharati for 2016-17.

“Prasar Bharati is on its way to becoming financially independent and stand on its own feet,” said Prakash.

“There often comes a need to balance out things—our responsibilities as a public broadcaster and the need for viewership, but I am quite confident that in the years to come, Prasar Bharati, apart from maintaining its role as a public broadcaster, will be able to generate more and more funds and pay more attention to its internal revenue generation,” he added.

According to the website of DD National, the channel is the largest terrestrial network in the world, covering about 92% of the Indian population and 81% of the country’s land area.

“Doordarshan has an inherent strength of reach and distribution. In terms of content, consistency is the key. So, if Doordarshan is able to revamp its content on a consistent basis, I think it can turn around over a period of time,” said Ashish Bhasin, chairman and CEO, Dentsu Aegis Network South Asia.

Prasar Bharti plans makeover for DD National - Livemint


7 Nov 2012
Reaction score
dont expect too from prasar bharati :no

may be they can compete with chnls like sahara one, dangal, :k :p


7 Feb 2013
Reaction score
I want shaktiman on dd national...dd can do well.


2 Jun 2014
Reaction score
ssjambla said:
I want shaktiman on dd national...dd can do well.
I also want Shaktimaan on DD national
Thread starter Similar threads Forum Replies Date
somnath chakraborty Good News NBA and Prasar Bharti announce content partnership TV Channels News 5
Abhinav842 Breaking Prasar Bharti to Take Action Against Dish TV Dish TV 30
M Prasar Bharti Advisory! Do Not Block DD Sports But what about Hon'ble SC order ? General DTH News & Discussions 8
A DDF Exclusive Prasar Bharti ( DD), ITV Network, Turner Intl. & B4U Network channel list TV Channels News 55
V DDF Exclusive TDSAT ask prasar bharti to consider following channels as pro rata base DD Free Dish 0
Rom1moR Dishtv , Zee , Prasar Bharti & Bes bat for KU Band Open Sky policy.. Satellite News & Updates 1
S Breaking SC barring Prasar Bharti from sharing live sports feeds helping Star India? TV Channels News 6
dkj Prasar Bharti trying for "Discovery chnl" on DD freedish DD Free Dish 28
dipak Prasar Bharti planning broadcast TV on mobile phones next year TV Channels News 6
M.J.Sadiq Install more FM towers to reach out to cellphone users: Prasar Bharti CEO TV Channels News 0
dipak Prasar Bharti to enhance DD's satellite and AIR's FM reach Satellite News & Updates 0
AsitPaul Prasar Bharti To Get 54 Bn for Hardware Scheme DD Free Dish 1
A Discussion Do you think Prasar Bharati will launch Movies & Kids channel in 2021? TV Channels News 4
DreamDTH.com Article Prasar Bharati signs MoU for 51 DTH Educational TV channels on DD Free Dish DD Free Dish 0
DreamDTH.com Article Prasar Bharati awards SITC to upgrade existing two compression chain and monitoring system at DTH Earth Station, Todapur DreamDTH Articles Discussions 0
Sourav Bhadani Breaking Prasar Bharati ends PTI subscription, invites proposal from other agencies By IANS Social Chat 0
DreamDTH.com Article Prasar Bharati engages Rahul Mahajan as Head of Content Operations, Doordarshan DreamDTH Articles Discussions 0
DreamDTH.com Article Prasar Bharati likely to launch DD India HD DreamDTH Articles Discussions 0
Deep.S DDF Exclusive Prasar Bharati to Launch "DD India HD" channel TV Channels News 7
DreamDTH.com Article Prasar Bharati to hold 48th E-Auction for allotment of vacant MPEG-2 slots on DD Free Dish DreamDTH Articles Discussions 0
DreamDTH.com Article Manoranjan Grand fails to pay 5th installment to Prasar Bharati despite extended timeline DD Free Dish 0
DreamDTH.com Article Movie Plus directed by TDSAT to ensure some amount is available with Prasar Bharati as security DD Free Dish 0
DreamDTH.com Article Prasar Bharati resumes receipt of applications for allotment of vacant MPEG-4 slots DreamDTH Articles Discussions 0
DreamDTH.com Article Prasar Bharati puts allotment of vacant MPEG-4 slots in abeyance DreamDTH Articles Discussions 0

Similar threads

Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock