PrimoItalia launches 150 online TV channels in Italy


7 Apr 2011
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Internet TV platform PrimoItalia has launched its biggest Italian internet TV offer that will be distributed via connected TVs, computers, Blu-ray players, smart phones and tablets.

PrimoItalia will be available free and exclusively on the full range of Samsung-connected TVs and the application is already pre-loaded on the new tablet Galaxy 10.1 tab. No subscription, decoder or activation fee is required for the service, though premium content that can be purchased via the mobile phone will soon be added.
Channels aired by the platform include Film-On-Demand (cult movies); ANSA (live news); YouReporter (video journalism); Key4Biz (telecom and media news); (weather); Filmtrailer (movie trailers); Sitcom (lifestyle) and PrimoItalia Channel (24- hour web TV channel).

PrimoItalia provides access to over 150 TV channels from the Streamit TV, an Internet TV platform that is available in HD with over 3 million users per month.

Meanwhile, B!Digital, the mobile advertising and communications division of the Buongiorno Group and Italian company specialised in the development of services, applications and platforms for digital media Vetrya, have entered into an agreement whereby B!Digital becomes the exclusive owner of the mobile advertising concession covering all of the 150 TV channels network of Internet TV PrimoItalia.

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