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Ramabhadran joins Lukup Media as the Head of Systems and Product Delivery. Chadha joi

13 Sep 2013
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Lukup Media, India’s first dual play service provider, has appointed Aniraj Ramabhadran, and Dhiraj Chadha to its top management team. Lukup Media operates India’s first on demand and multi-screen TV service.

Aniraj Ramabhadran joins Lukup Media as the Head of Systems and Product Delivery. An industry veteran, with over 15 years of experience in the industry, Ramabhadran was the brain behind Reliance Big TV’s successful portfolio and life cycle management for consumer devices, for managed Pay-TV services. He began his career as a scientist at the Aeronautical Development Agency.

Ramabhadran then to Wipro Technologies, handling design services for global accounts under the consumer electronics domain, along with technology incubation and Intellectual Property development, before heading products and consumer devices at Reliance Big TV. His area of expertise lies in product strategy, business intelligence and analytics, TV/ multimedia delivery, and hardware and software development and integration.

Dhiraj Chadha, the former Head of Brand at Voltas, has come on-board as the Head of Marketing for Lukup Media. Over a span of 12 years, he has gained considerable experience and exposure in the industry by handling the overall marketing and digital portfolio of Voltas Limited along with the responsibility of setting direction for marketing plans, digital and social strategy for the consumer brand on a national level.

Commenting on the recent appointments, Kallol Borah, Founder and Chief Executive Officer, Lukup Media, said, “I am very happy to have Aniraj and Dhiraj join us at this time when we are beginning to roll out services. With their experience and expertise, along with our ability to communicate Lukup Media’s value proposition, our ability to scale our delivery capabilities and meet customer expectations will get a big boost.”

Aniraj Ramabhadran and Dhiraj Chadha join Lukup Media | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.
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