Ramoji Rao’s Eenadu Television plans to launch three channels

[JitendraKumar]

MUMBAI: Ramoji Rao-promoted Eenadu Television Pvt Ltd (ETPL) is building its television entertainment business following the buy-out of its non-Telugu assets by TV18 Group, which is now controlled by Mukesh Ambani.

The company has received three new TV channel licences from the Ministry of Information & Broadcasting (MIB). The licences for the three channels are ETV Plus, ETV Life, and ETV Abhiruchi.

According to industry sources, ETV Plus is going to be a youth general entertainment channel (GEC) while ETV Life could be a lifestyle-focused channel. Since ‘Abhiruchi’ is a cookery segment on ETV Telugu, the speculation is that ETV Abhiruchi could be spun off as a food-focused channel.


The company did not want to comment on its expansion plans. “We are firming up plans so I cannot divulge anything at this stage. But we will launch all three channels simultaneously at any time,” ETPL CEO K Bapineedu Choudhary told TelevisionPost.com.

ETPL currently owns and operates a Telugu GEC ETV Telugu and two news channels—ETV Andhra Pradesh and ETV Telangana. Besides, the company has procured an additional licence for a Telugu movie channel ETV Cinema.


Ramoji Rao’s Eenadu Television plans to launch three channels | TelevisionPost.com

 

[Deepu Darling]

MUMBAI: Ramoji Rao-promoted Eenadu Television Pvt Ltd (ETPL) is building its television entertainment business following the buy-out of its non-Telugu assets by TV18 Group, which is now controlled by Mukesh Ambani.

The company has received three new TV channel licences from the Ministry of Information & Broadcasting (MIB). The licences for the three channels are ETV Plus, ETV Life, and ETV Abhiruchi.

According to industry sources, ETV Plus is going to be a youth general entertainment channel (GEC) while ETV Life could be a lifestyle-focused channel. Since ‘Abhiruchi’ is a cookery segment on ETV Telugu, the speculation is that ETV Abhiruchi could be spun off as a food-focused channel.


The company did not want to comment on its expansion plans. “We are firming up plans so I cannot divulge anything at this stage. But we will launch all three channels simultaneously at any time,” ETPL CEO K Bapineedu Choudhary told TelevisionPost.com.

ETPL currently owns and operates a Telugu GEC ETV Telugu and two news channels—ETV Andhra Pradesh and ETV Telangana. Besides, the company has procured an additional licence for a Telugu movie channel ETV Cinema.


Ramoji Rao’s Eenadu Television plans to launch three channels | TelevisionPost.com

etv cinema also launching soon along with these 3 channels.

 

[SarfaRaZ]

So 4 Telugu Channels Coming Soon From ETV Network ohya

 

[Dinesh jain]

very nice share bro...

 

[Dileep Kumar]

I am waiting for launching date of etv plus,cinema,life