Thakur
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Since the time of its launch a year ago, Zee Anmol, the free-to-air general entertainment channel (GEC) has struck a chord with the
audiences and has been a market leader in the FTA space with other channels in the same space following its lead.
In the past one year, Zee Anmol has activated various touch-points to connect with its viewers. Positioned as 'Dil Choo Jaaye', the
channel believes in touching people's hearts through real, genuine emotions depicted
through some of the best shows that Indian television has ever seen.
ALSO READ: Ratan Rajput opens up on her break up Staying true to its proposition, Zee Anmol, on
the account of completing one year of successful business, will sponsor college education for 1000 girls across India. And to support the cause and create awareness
amongst the viewers, Zee Anmol has roped in Laali (Ratan Rajput) of Agle Janam Mohe Bitiya Hi Kijo, which is currently being aired on the channel.
Zee Anmol Scholarship invites participation from viewers through a contest, wherein,they have to write to the channel on why they
cannot afford education of their girl child along with a copy of child's 12th class mark sheet. The entries will be evaluated by a
group of panelists and 1000 shortlisted entries will be awarded a scholarship of Rs 5000 each for one year for their higher education.
Talking about this initiative, Priyanka Datta,Business Head, Zee Anmol said, "Since the time of its launch, in HSM markets, Zee
Anmol has been highest in reach percentage for 37 weeks out of 46 weeks in the FTA space. At Zee Anmol, we have always tried to
touch the hearts of our viewers through various initiatives. As they say 'Teach a Woman and you teach a Generation'. In most parts of our country, education is free for
girls till 12thand most of them dropout after it as most parents cannot afford the education of their children.
Zee Anmol Scholarship is a small step taken by the channel to cater to the most important need of viewers i.e. Education of girls."
'Zee Anmol' stands for the most invaluable things in life - Love, family, memories! As Zee Anmol builds a legacy of entertainment,
challenging other players in the FTA segment and emerges as a strong brand on television.
The channel is closely listening to the voice of its viewers. In the past one year, with a view to establish a close rapport with its viewers,
Zee Anmol through its initiatives reached out to over lakhs of viewers through its presence
at Magh Mela in Allahabad & Pandharpur Yatra in Maharashtra. Considering lakhs of people visit these religious places every year,
to make their pilgrimage a comfortable affair,Zee Anmol created resting zones and changing
rooms for women.
Available across major MSO's, cable operators and key DTH platforms, 'Zee Anmol' showcases some trendsetting content in the
history of Indian television including the most unforgettable shows from ZEE's repository. It
features hot favorite fiction and non-fiction properties of Zee TV as well as entertaining movies and kids' content. The current
programming line-up of 'Zee Anmol' includes shows like Agle Janam Mohe Bitiya Hi Kijo, Sapne Suhane Ladakpan Ke, Chhoti Bahu,
Pavitra Rishta, Kasamh Se and Punar Vivah.Viewers can write in to Zee Anmol at Response Department, 135, Continental
Building, Dr Annie Besant Road, Worli,Mumbai - 400018.
Zee Anmol is available across the major DTH platforms on the following LCNs: DD Direct:
56, Dish TV: 113, Tata Sky: 127, Big TV: 215, Airtel DTH: 122, Videocon D2H : 122 WATCH: Agle Janam Mohe Bitiya Hi Kijo http://m.timesofindia.com/Entertainment/Hindi/TV/Trade-News/Zee-Anmol-gears-up-for-its-first-anniversary-with-a-Dil-Choo-Jaaye-cause/articleshow/40993669.cms
audiences and has been a market leader in the FTA space with other channels in the same space following its lead.
In the past one year, Zee Anmol has activated various touch-points to connect with its viewers. Positioned as 'Dil Choo Jaaye', the
channel believes in touching people's hearts through real, genuine emotions depicted
through some of the best shows that Indian television has ever seen.
ALSO READ: Ratan Rajput opens up on her break up Staying true to its proposition, Zee Anmol, on
the account of completing one year of successful business, will sponsor college education for 1000 girls across India. And to support the cause and create awareness
amongst the viewers, Zee Anmol has roped in Laali (Ratan Rajput) of Agle Janam Mohe Bitiya Hi Kijo, which is currently being aired on the channel.
Zee Anmol Scholarship invites participation from viewers through a contest, wherein,they have to write to the channel on why they
cannot afford education of their girl child along with a copy of child's 12th class mark sheet. The entries will be evaluated by a
group of panelists and 1000 shortlisted entries will be awarded a scholarship of Rs 5000 each for one year for their higher education.
Talking about this initiative, Priyanka Datta,Business Head, Zee Anmol said, "Since the time of its launch, in HSM markets, Zee
Anmol has been highest in reach percentage for 37 weeks out of 46 weeks in the FTA space. At Zee Anmol, we have always tried to
touch the hearts of our viewers through various initiatives. As they say 'Teach a Woman and you teach a Generation'. In most parts of our country, education is free for
girls till 12thand most of them dropout after it as most parents cannot afford the education of their children.
Zee Anmol Scholarship is a small step taken by the channel to cater to the most important need of viewers i.e. Education of girls."
'Zee Anmol' stands for the most invaluable things in life - Love, family, memories! As Zee Anmol builds a legacy of entertainment,
challenging other players in the FTA segment and emerges as a strong brand on television.
The channel is closely listening to the voice of its viewers. In the past one year, with a view to establish a close rapport with its viewers,
Zee Anmol through its initiatives reached out to over lakhs of viewers through its presence
at Magh Mela in Allahabad & Pandharpur Yatra in Maharashtra. Considering lakhs of people visit these religious places every year,
to make their pilgrimage a comfortable affair,Zee Anmol created resting zones and changing
rooms for women.
Available across major MSO's, cable operators and key DTH platforms, 'Zee Anmol' showcases some trendsetting content in the
history of Indian television including the most unforgettable shows from ZEE's repository. It
features hot favorite fiction and non-fiction properties of Zee TV as well as entertaining movies and kids' content. The current
programming line-up of 'Zee Anmol' includes shows like Agle Janam Mohe Bitiya Hi Kijo, Sapne Suhane Ladakpan Ke, Chhoti Bahu,
Pavitra Rishta, Kasamh Se and Punar Vivah.Viewers can write in to Zee Anmol at Response Department, 135, Continental
Building, Dr Annie Besant Road, Worli,Mumbai - 400018.
Zee Anmol is available across the major DTH platforms on the following LCNs: DD Direct:
56, Dish TV: 113, Tata Sky: 127, Big TV: 215, Airtel DTH: 122, Videocon D2H : 122 WATCH: Agle Janam Mohe Bitiya Hi Kijo http://m.timesofindia.com/Entertainment/Hindi/TV/Trade-News/Zee-Anmol-gears-up-for-its-first-anniversary-with-a-Dil-Choo-Jaaye-cause/articleshow/40993669.cms
