Dileep Kumar
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MUMBAI: Epic, the segmented Hindi entertainment channel which launched on 19 November, managed to clock just 1.2 GVMs (gross television viewership in million) in its three-and-a-half-day run.
In the week ended 22 November, Sony Entertainment Television (SET), Zee TV and Life OK witnessed viewership gain. Star Plus and SAB, on the other hand, saw a fall in viewership.
The Hindi GEC pecking order remained unchanged in week 47, as per TAM data (sourced from subscribers) for the Hindi-speaking market.
Here is how the Hindi GECs performed:
Star Plus remained at the top with 631 GVMs, down from 658 GVMs in the trailing week.
Colors was at No. 2 with 482 GVMs, marginally lower than the earlier week’s 483 GVMs.
Zee TV was No. 3 with 433 GVMs, up from 419 GVMs.
Life OK was 4th with 326 GVMs, up from 313 GVMs.
SAB was at No. 5 with 276 GVMs, down from 296.
SET was at 6th with 207 GVMs, up from 190.
Sony Pal was No.7 with 30 GVMs, marginally lower than the previous week’s 32.
Zindagi was at No. 8 with 30 GVMs, higher than last week’s 29.
Sahara One was at No 9 with 10 GVMs compared to 9 in the previous week.
Epic launched with 1.2 GVMs.
Ratings highlights: Epic launches with 1.2 GVMs | TelevisionPost.com
In the week ended 22 November, Sony Entertainment Television (SET), Zee TV and Life OK witnessed viewership gain. Star Plus and SAB, on the other hand, saw a fall in viewership.
The Hindi GEC pecking order remained unchanged in week 47, as per TAM data (sourced from subscribers) for the Hindi-speaking market.
Here is how the Hindi GECs performed:
Star Plus remained at the top with 631 GVMs, down from 658 GVMs in the trailing week.
Colors was at No. 2 with 482 GVMs, marginally lower than the earlier week’s 483 GVMs.
Zee TV was No. 3 with 433 GVMs, up from 419 GVMs.
Life OK was 4th with 326 GVMs, up from 313 GVMs.
SAB was at No. 5 with 276 GVMs, down from 296.
SET was at 6th with 207 GVMs, up from 190.
Sony Pal was No.7 with 30 GVMs, marginally lower than the previous week’s 32.
Zindagi was at No. 8 with 30 GVMs, higher than last week’s 29.
Sahara One was at No 9 with 10 GVMs compared to 9 in the previous week.
Epic launched with 1.2 GVMs.
Ratings highlights: Epic launches with 1.2 GVMs | TelevisionPost.com