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Reliance Broadcast Network Ltd. (RBNL) , has expanded its reach into the international markets with the launch of BIG MAGIC INTERNATIONAL in Canada. Building on the brand lineage of it’s recentlylaunched, and extremely well accepted channel in India - BIG MAGIC, the new Channel has been tailored basis an understanding and close mapping of the entertainment preferences of the sizeable South Asian Diaspora in Canada. The Channel is positioned to offer audiences magic from India, ranging from entertainment shows to daily business news from Bloomberg UTV - India . BIG MAGIC INTERNATIONAL is designed to be a truly - all inclusive and absolute package which doesn’t currently exist in this market. The Channel has partnered with Ethnic Channels Group (EGCL) a Canada-based television broadcasting, distribution and communications company, specializing in multicultural television channels for the North American market.
BIG MAGIC INTERNATIONAL's programming will include a mix of daily sitcoms, shows onvaried genres ranging fromsocio-mytho and dramas to crime. Some of the key shows drawn from the BIG MAGIC India, include Hum Hai Bajrangee, Police Files, Nadaaniyaan and Hasya Panchayat and reality shows like BIG Bal Kalakaar and BIG Memsaab.It is a well known fact that religion holds a very special place for Indians abroad, and to cater to this need the Channel will provide viewers direct access into the sanctum of religious shrines across religions. The Channel will also draw from Reliance Broadcast Network's intellectual property vertical's televised award shows providing high entertainmentdoses from across India, ranging the India's Sexiest Bachelor, India's Glam Diva, I Love Style, BIG Hindustan Rising Star Awards, BIG Hindustani Music Awards, BIG Bangla Music Awards and more. Ensuring a complete package, the Channel will also feature stand-up comedies, cultural quiz shows and more that will appeal across age groups.
A core USP of the Channel will be 3 fresh, 30 minute updates each day with the latest news from the Indian capital markets, coming straight from a credible source like Bloomberg UTV - India. The Channel will also feature a special weekend feature show created around the Indian business world and investments in India.
The South Asian population in Canada is 1.2 million and makes for 5% of the population of the country, at a growth rate of 37.7 % over 2001 census (Source: Parivar Intln). It is the largest minority group which is so significant that it also plays a significant part in political affairs and has voting rights. With Ethnic Channels Group as its exclusive representative in Canada the Channel will be available across all major platforms like Rogers Cable, Bell DTH and Bell Fibe. With a robust reach in place, the Channel will reach a relevant audience baseof 0.2 million across these platforms. The revenue model is based on subscription andad-sales.
Tarun Katial, CEO, Reliance Broadcast Network Ltd. said, "We are happy to reach out to the Canadian market with BIG MAGIC INTERNATIONAL which has been designed tofulfill the need gaps in the infotainment genre for South Asian audiences there. With this move, we are optimizing the use of our robust and extensive content library to reach out to both viewers and marketersin the market. The launch of BIG MAGIC INTERNATIONAL opens new and exciting opportunities for the execution of our expansion and growth strategy."
"With our continued expansion into new genres, these channels are a welcome addition to the ECG family." said Slava Levin, Co-founder and CEO of Ethnic ChannelsGroup.
BIG MAGIC International will be available to Rogers Digital Cable customers on Channel 840 and to Bell Subscribers on channel no 726.
Source
BIG MAGIC INTERNATIONAL's programming will include a mix of daily sitcoms, shows onvaried genres ranging fromsocio-mytho and dramas to crime. Some of the key shows drawn from the BIG MAGIC India, include Hum Hai Bajrangee, Police Files, Nadaaniyaan and Hasya Panchayat and reality shows like BIG Bal Kalakaar and BIG Memsaab.It is a well known fact that religion holds a very special place for Indians abroad, and to cater to this need the Channel will provide viewers direct access into the sanctum of religious shrines across religions. The Channel will also draw from Reliance Broadcast Network's intellectual property vertical's televised award shows providing high entertainmentdoses from across India, ranging the India's Sexiest Bachelor, India's Glam Diva, I Love Style, BIG Hindustan Rising Star Awards, BIG Hindustani Music Awards, BIG Bangla Music Awards and more. Ensuring a complete package, the Channel will also feature stand-up comedies, cultural quiz shows and more that will appeal across age groups.
A core USP of the Channel will be 3 fresh, 30 minute updates each day with the latest news from the Indian capital markets, coming straight from a credible source like Bloomberg UTV - India. The Channel will also feature a special weekend feature show created around the Indian business world and investments in India.
The South Asian population in Canada is 1.2 million and makes for 5% of the population of the country, at a growth rate of 37.7 % over 2001 census (Source: Parivar Intln). It is the largest minority group which is so significant that it also plays a significant part in political affairs and has voting rights. With Ethnic Channels Group as its exclusive representative in Canada the Channel will be available across all major platforms like Rogers Cable, Bell DTH and Bell Fibe. With a robust reach in place, the Channel will reach a relevant audience baseof 0.2 million across these platforms. The revenue model is based on subscription andad-sales.
Tarun Katial, CEO, Reliance Broadcast Network Ltd. said, "We are happy to reach out to the Canadian market with BIG MAGIC INTERNATIONAL which has been designed tofulfill the need gaps in the infotainment genre for South Asian audiences there. With this move, we are optimizing the use of our robust and extensive content library to reach out to both viewers and marketersin the market. The launch of BIG MAGIC INTERNATIONAL opens new and exciting opportunities for the execution of our expansion and growth strategy."
"With our continued expansion into new genres, these channels are a welcome addition to the ECG family." said Slava Levin, Co-founder and CEO of Ethnic ChannelsGroup.
BIG MAGIC International will be available to Rogers Digital Cable customers on Channel 840 and to Bell Subscribers on channel no 726.
Source
