According to a source, it will be launched in the presence of the entire cast, director, and producers in Mumbai, followed by a digital launch on the same day. “Sam Bahadur is a film close to every stakeholder's heart and the team is committed to bringing it to the big screen on December 1, 2023. The teaser will introduce the audience to the world of this film, and also kick off the near 45-day promotional campaign,” revealed a source close to the development.
The producer, Ronnie Screwvala (RSVP), has inked a deal with Star Network to showcase the teaser of this biopic in the India vs Pakistan game. “India vs Pakistan World Cup match is the biggest event of the year, which would be watched by over 5 crore Indians. The producers have gone ahead with an impactful marketing campaign as the teaser of Sam Bahadur will air all throughout India vs Pakistan game across the Star Network Platforms. The idea is to reach out to as many people as possible and invite them to experience this heroic tale of Field Marshal, Sam Manekshaw,” the source added. It's a teaser with a runtime of around 1 minute 26 seconds.
