Satellite Rights Of English Tv Shows

Why zee's showing best english genre shows like G.O.T.H.A.M , the 100 between 2:00 am and 4 am . I mean to say they should show it between 8:00pm to 10 pm because it will attract more people to subscribe zee cafe and they will also get higher rating.
 
Why zee's showing best english genre shows like G.O.T.H.A.M , the 100 between 2:00 am and 4 am . I mean to say they should show it between 8:00pm to 10 pm because it will attract more people to subscribe zee cafe and they will also get higher rating.
Re-runs on English GECs airs during early morning. This has been going on since almost a decade.
 
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