A film which is weak in everything, a film that would everyone like to forget, would gain low trp on main Channels and is aired mostly on SGS, is given a 8pm as prime time on UTV Movies (or say on a Main Channel)
Quite Surprising
Disney-Star is truly Unique and everyone's favorite for this reason
It can surprise u anytime
UTV Movies is a secondary movie channel, Star Gold & Star Gold 2 r the 2 main flagship movie channels. On UTV Movies u will get to see many bollywood movies be it popular ones, critically acclaimed or even films which might not generate high rating (these include some extremely good as well as average films). Basically 2ndary channels like UTV Movies, Sony Max 2, Zee Bollywood keeps themselves somewhat away from the main ratings race and operate with a different investment-revenue model.... These channels do not push to be on top 5 or 6 position on hindi movie rating chart as that is aim for flagship channels which premiere new movies and ad rates cost more there.
Great and Unique thing about UTV Movies is that it airs diverse range of bollywood movies be it interms of genre or era... Also it does premiere most of the new films shortly after its airing on flagship hindi movie channels Star Gold and Star Gold 2 which is missing in content strategy of its rival channels zee bollywood and sony max 2