VVC films library on continuos repeat mode on sony channels,,likely to expire very soon in next few days.
Sony has not been able to renew agreement with so many prominent banners and even many films from library companies have expired in last 3 or 4 years. ...still this trend is continuing. If their agreement with T Series expires then they will not be left with big banner which would bring big bollywood movie premieres on their channel, also as many other banners and many movies from various library companies have shifted to rival networks with trend still continuing hence they r in a real tight stop to have a robust bollywood movie library to keep the content on its Hindi Movie Channels attractive for viewers
Sony has not been able to renew agreement with so many prominent banners and even many films from library companies have expired in last 3 or 4 years. ...still this trend is continuing. If their agreement with T Series expires then they will not be left with big banner which would bring big bollywood movie premieres on their channel, also as many other banners and many movies from various library companies have shifted to rival networks with trend still continuing hence they r in a real tight stop to have a robust bollywood movie library to keep the content on its Hindi Movie Channels attractive for viewers