Shop CJ entiring in more regional markets

ShivRaj

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TV shopping network Shop CJ, the equal joint venture between Korea’s CJ O Shopping and private equity firm Providence, has appointed Publicis as its advertising agency. This followed a multi-agency pitch.
Publicis India will work on the strategy and creative deliverables of Shop CJ, spearheading the next phase of growth for the brand.

The company is strengthening the brand with a complete overhaul of its communication strategy.
Shop CJ owns and operates three channels – Shop CJ, Shop CJ Tamil and Shop CJ Telugu. The company plans to enter more regional markets.



Shop CJ gives advertising mandate to Publicis | TelevisionPost.com
 
shantanu said:
Any news about
Zee's shopping channel?

No idea bro. But we are already having many shopping channels, do we require another one ? :lol
 
Bishnu15 said:
No idea bro. But we are already having many shopping channels, do we require another one ? :lol

Actually no
But they announced it
So i was asking about it :shy
 
But Still Shop CJ Tamil And Shop CJ Telugu Not Available In Any DTH:wall:wall

Go Ninja:nj:nj:nj
 
Chezhiyan said:
But Still Shop CJ Tamil And Shop CJ Telugu Not Available In Any DTH:wall:wall

Go Ninja:nj:nj:nj

Because Naaptol channel already covered all dth
 
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