India needs this digital upgrade. Anyways cable and DTH prices are going unnecessarily beyond boundaries with very less quality content. More and more people moving to OTT due to watch anything anytime. This watch before TV was just a successful experiment done by broadcasters.Agree with you. But the later you mention is part of the tv industry. They already have luxury of having decades old shows in their platform. By giving away the current product on OTT platform. Don't you think they are doing injustice by taking away exclusivity of satellite tv? This not only hurts their own channel. It also hurts DTH and cable industry as well.
Within the first experiment of bringing shows earlier on OTT platform, If ratings were decreased they would've made changes there itself or they might have even stopped it.Bringing new episodes first on TV will also help in TRP ratings as more people will wait to watch that particular show on TV.
Speaking as a tv viewer. I think there should be some exclusivity and spoiler free entertainment content for me. Imagine at a rural village if someone had watched the show with mobile internet had watch the show on a OTT platform. Than the guy shoes up at a village meeting where he gossips about the show. He could've just ruined the episode for the entire village. Don't ya think villagers deserves something better over the gossipy spoiler man.Simple Reason
Still OTT has limited reach due to less internet penetration, even mobile internet speed unstable and now even rates going up. So having TV content available on OTT does not affect TV ratings in even minor way, just a too tiny loss. 2ndly 24 Hrs earlier release of TV content on OTT is for paid subscribers so whatever little loss happens it gets covered with this and ads
Lastly when stage comes that large number of people start watching content on OTT then most of content will go under paid subscription till that time enjoy free hindi or regional or hindi dubbed hollywood movies on platforms like Disney+ Hotstar. Netflix, Amazon Prime Video already has all content under pay wall as they have to earn only thru that but a freemium ad supported version will come very soon
Speaking as a tv viewer. I think there should be some exclusivity and spoiler free entertainment content for me. Imagine at a rural village if someone had watched the show with mobile internet had watch the show on a OTT platform. Than the guy shoes up at a village meeting where he gossips about the show. He could've just ruined the episode for the entire village. Don't ya think villagers deserves something better over the gossipy spoiler man.
Even at OnlyTech forum when we discuss OTT content we use spoiler code even when content is released simultaneously to avoid ruining it for others. Spoiler is a big problem.
i think NO if broadcasters launch a show/episode 1st on OTT then next thing u know that show is uploaded on piracy site will download and watch it and broadcasters will make loss and eventually shut down the channel.....OTT should as rerun and for some new/different content
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