Sony launches marketing campaign for UEFA Euro 2016

Basil

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MUMBAI: Sony Pictures Networks (SPN) India, the official broadcaster of UEFA Euro 2016, has launched a campaign urging sports fans to shift focus to football since it is ‘Time to switch’. The UEFA Euro 2016 matches will be aired during primetime at 6.30 pm, 9.30 pm and 12.30 am (IST). On the digital front, Sony Liv will live-stream all the matches.

Extending over 30 days, the UEFA Euro campaign will have a complete 360-degree rollout across mass media, including television, print, outdoor, radio and digital. The campaign kick-starts with two 15-second films, ‘The Wall’ and ‘The Red Card’, which showcase the switch to football. This will be followed by two more 15-second films highlighting the football frenzy.

The short films will be followed by two 30-second TV commercials that will highlight the extended penetration of UEFA Euro 2016 by showing how the nation has been gripped by the football fever. The films will include a montage of people from different backgrounds emulating different elements of football in a series of daily situations all ending with the powerful message, ‘Time to Switch’ to the UEFA Euro 2016.

SPN sports cluster assistant VP, marketing Murtuza Madraswala said, “The ‘Time to Switch’ is an all-inclusive campaign that resonates with sports aficionados and amplifies the excitement for UEFA Euro 2016. The campaign films showcase how football has transcended into the lives of people across different demographics.

At the core of it, our message to the viewer is—Gear up for the biggest international football tournament of 2016 this summer on our network. The UEFA Euro 2016, along with the other marquee football properties in SPN’s existing portfolio, acknowledges SPN’s leadership in sports broadcasting.” Viewers will get to see some of the biggest names in international football including Cristiano Ronaldo (Portugal), Harry Kane (England), Andres Iniesta (Spain), Zlatan Ibrahimovic (Sweden) and Gareth Bale (Wales) aiming to lead their national teams to European glory.

Viewers are also looking forward to the debut of Paul Pogba (France), David Alaba (Austria) and Dele Alli (England) in the tournament. Fans will have their eyes on Spain who are seeking to become the first country to win three consecutive European Championship titles. Along with this, the glamour quotient for the tournament is high with the attendance of international celebrities.

Read more at: Sony launches marketing campaign for UEFA Euro 2016 | TelevisionPost.com | TelevisionPost.com
 

kumarvishwas

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Sony LIV would be the one earning most profit through Euro Cup
 

amansingh

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sonyliv. its worst...they should make their streaming better. like starsports one
 

Rushil

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No need of liv for me :no will watch on everywhere tv ;)
 

Shadow

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tried liv 2-3 times turned out to be a utter disappointment, YouTube is the answer for me
 
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