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SONY Max plays cupid this Valentine’s Day. (1 Viewer)


Dream Expert
16 Jul 2013
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MUMBAI: This Valentine’s Day Sony Max brings
to its viewers Ishq Wala Shanivaara a day-long
movie festival of the best and much-loved
Bollywood romantic movies. Airing on 14 th
February, the channel spreads the love with
back to back romantic comedies and dramas
promising a fun-filled joy ride for all die hard

The movie marathon consists of handpicked fan
favourites airing from 7am in the morning with
‘Shudd Desi Romance’, and culminating with
Heropanti at 11pm. The romantic extravaganza
consists of various love themed movies which
showcase how love emerges victorious in spite
of the odds. ‘Ishq Wala Shanivaar’ will get
television audiences acquainted with the
different faces of love, from modern-day love
(Shudd Desi Romance) to, tragic love (Aashiqui
2), love and friendship (Mujhse Dosti Karoge) to
love across lifetimes (Magadheera) and love set
against a violent landscape (Heropanti).

Commenting on its Valentine’s Day Movie
Festival, Neeraj Vyas, Sr. EVP & Business Head,
MAX & MAX2 said, “The lineup of romantic
movies that we have as part of our festival are
extremely popular amongst our viewers and
boast of popular star casts which make the
movie viewing experience an enjoyable one. Our
movie festival enables viewers to experience
Bollywood at its romantic best
with movies that celebrate the spirit of
Valentine’s Day.”



4 Oct 2014
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Nothing new ... they show all these movies once a week

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