Sony Pictures Networks India’s (SPNI) Hindi movie channel Set Max has a line-up of 13 movie premieres until March 2018.
The line-up includes Anees Bazmee’s romantic comedy starring Arjun Kapoor ‘Mubarakan’, Salman Khan-Katrina Kaif-starrer ‘Tiger Zinda Hai’, Saif Ali Khan-starrer ‘Chef’, Sanjay Dutt-starrer crime thriller ‘Bhoomi’, Kangana Ranaut led heist comedy-drama ‘Simran’, Vidya Balan-starrer comedy-drama ‘Tumhari Sulu’ and Sunny Deol-Bobby Deol starrer ‘Poster Boys’, among others.
Apart from the regular Bollywood, the South dubbed films have also done well for the channel in terms of garnering viewership. The channel keeps on introducing new blocks for Telugu films. According to Vyas, Telugu dubbed films are a good alternative and offer variety to the viewers.
“We are rocking as there is a rage for Telugu films. When it comes to Hindi cinema like Dangal or Raees, viewers generally watch it first in cinemas. So, six months later when the film is aired on TV, it is their second viewing. The chances of viewers seeing it again for the third time is very low which is why lot Hindi Blockbusters rate decently in the first airing but the ratings falls drastically in the second time,” Vyas said.
Explaining further, he said, “On the other hand, Telugu dubs start off with 1.8 and 1.9 ratings and even the second and third airing holds the one plus rating. The reason being it is the fresh content for the Hindi HSM and we edit out the song. Also, Baahubali has kind of broken all the myths around the quality. We are the first one to pioneer it, now everybody has taken over it. We have been massively successful and advertisers buying into it.”
Sony Max’s movie premiere line-up till March 2018 | TelevisionPost.com
The line-up includes Anees Bazmee’s romantic comedy starring Arjun Kapoor ‘Mubarakan’, Salman Khan-Katrina Kaif-starrer ‘Tiger Zinda Hai’, Saif Ali Khan-starrer ‘Chef’, Sanjay Dutt-starrer crime thriller ‘Bhoomi’, Kangana Ranaut led heist comedy-drama ‘Simran’, Vidya Balan-starrer comedy-drama ‘Tumhari Sulu’ and Sunny Deol-Bobby Deol starrer ‘Poster Boys’, among others.
Apart from the regular Bollywood, the South dubbed films have also done well for the channel in terms of garnering viewership. The channel keeps on introducing new blocks for Telugu films. According to Vyas, Telugu dubbed films are a good alternative and offer variety to the viewers.
“We are rocking as there is a rage for Telugu films. When it comes to Hindi cinema like Dangal or Raees, viewers generally watch it first in cinemas. So, six months later when the film is aired on TV, it is their second viewing. The chances of viewers seeing it again for the third time is very low which is why lot Hindi Blockbusters rate decently in the first airing but the ratings falls drastically in the second time,” Vyas said.
Explaining further, he said, “On the other hand, Telugu dubs start off with 1.8 and 1.9 ratings and even the second and third airing holds the one plus rating. The reason being it is the fresh content for the Hindi HSM and we edit out the song. Also, Baahubali has kind of broken all the myths around the quality. We are the first one to pioneer it, now everybody has taken over it. We have been massively successful and advertisers buying into it.”
Sony Max’s movie premiere line-up till March 2018 | TelevisionPost.com
