Sony Mix finds success in short format

Rushil

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MUMBAI: Sony Mix has found its recipe for success in its short-format musical properties which have lent it a brand appeal and differentiation.

The channel now plans to carry forward the formula by launching more such properties to engage with audiences.

Constant ideation by the team has resulted in the launch of various popular properties like ‘Mix Solos’, ‘Mix Voices’, ‘Tippani’, ‘Sentimeter’ in addition to music-based programmes like ‘Yuh Bana Ye Song’ and ‘TV Ka Pehla Radio Show’.

Taking the innovation a step ahead, the channel is now all set to launch a new short-format musical property titled ‘Music Room with Javed Ali’. Launching on 12 May, the show will feature popular singer Javed Ali revealing interesting trivia about a song and doling out information on the various instruments used.

 
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