Thakur
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The music channel from Multi Screen Media (MSM) stable Sony Mix will soon be seen in a new avatar, every weekend. Launching Wow Weekend, Sony Mix will not just have a peppier and refreshed look through the weekend, but will also bring VJs back to music channels.
Starting 25 July, Sony Mix will play music to the tune of its viewers’ mood. “We aren’t trying to make any change. Wow Weekend is to maintain the promise that we always try and do something new in the space,” says Sony Max, Sony Max 2 and Sony Mix senior EVP and business head Neeraj Vyas.
According to Vyas, the mood and personality of the viewer is a bit relaxed over the weekend. “Our promise for the weekend is that viewers will see more melody and musicality along with fun and entertainment over the weekend. Through this new initiative, we are giving viewers a chance to look at music channels in a different way,” he adds.
Indian Television Dot Com | Sony Mix launches ‘Wow Weekend’ with VJ Aparshakti Khurana
