no info as of yet, but most probably they will launch on all major cable tv operators and few dth platforms. most channels try to popularise them first by launching on cable which gives them wide reach and also then when dth customers demand the channel, due to popularity channel the channel is able to get itself available on dth platforms at reasonable carriage fee by negotiating with dth operators.
directly making a ch available on dth proves to b very costly as dth operators demand very high carriage fee but if channel becomes popular and then it bcomes easy for channel to negotiate a deal with dth operator.
but for this channel most probably it will come on 3 dth operators in begining and that can b airtel, dishtv and videocon. tata sky has best relations with sony but space issue is a problem which may hamper it coming on tata sky until the issue is resolved