Don't know if this this news is true or not but Yes MSM will soon launch a a GEC (General Entertainment Channel), which will air mostly daily show formats and will roll out by beaming Jaya Bachchan starrer Vasundhara and also the much talked about project which will see Amitabh Bachchan and Anurag Kashyap working together in different capacities (both shows co produced by Endemol).
According to sources he channel should be up by June this year and will air daily shows.
For More Info Read go to this thread:-
New show of amitabh bachchan on sony tv's new channel.