Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
- 8,575
MUMBAI: 2014 was a middling year for Sony Entertainment Television (SET). Though the audience saw the channel experimenting with new concepts and shows, a few earned some fame, while the others failed to grab eyeballs.
SET made some smart moves, whether it was getting out of the studio and moving closer to the audiences in season eight of Kaun Banega Crorepati or Amitabh Bachchan's television debut in the fiction format - Yudh, which was touted to be India's most expensive show in that segment (Rs 3 crore per episode). While the channel’s hopes were riding high on the latter, the dark content was unpalatable for the audience.
On the fiction soap front, the channel’s high bet with Itna Karo Na Mujhe Pyaar starring Ronit Roy did not do as well as expected. Other fiction series like Humsafars, Hum Hai Na and Tum Aise Hi Rehna only saw a glimmer of hope.
Reason: Female audiences didn’t stick on and male audiences continued to come on to the channel’s popular shows like CID, Aahat, Crime Patroland Bhanwar.
http://www.indiantelevision.com/television/tv-channels/gecs/sony-on-correction-course-set-to-launch-4-new-shows-150413
SET made some smart moves, whether it was getting out of the studio and moving closer to the audiences in season eight of Kaun Banega Crorepati or Amitabh Bachchan's television debut in the fiction format - Yudh, which was touted to be India's most expensive show in that segment (Rs 3 crore per episode). While the channel’s hopes were riding high on the latter, the dark content was unpalatable for the audience.
On the fiction soap front, the channel’s high bet with Itna Karo Na Mujhe Pyaar starring Ronit Roy did not do as well as expected. Other fiction series like Humsafars, Hum Hai Na and Tum Aise Hi Rehna only saw a glimmer of hope.
Reason: Female audiences didn’t stick on and male audiences continued to come on to the channel’s popular shows like CID, Aahat, Crime Patroland Bhanwar.
http://www.indiantelevision.com/television/tv-channels/gecs/sony-on-correction-course-set-to-launch-4-new-shows-150413
