Article Sony Pictures Sports Network launches ‘Love for Cricket knows no Boundaries’ campaign

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Sony Pictures Sports Network has conceptualized and launched the ‘Love for Cricket knows no Boundaries’ campaign to tell the poignant, heartwarming story of one such fan of the sport. Breaking away from expected clichés of sports commercials, the sports network has launched a campaign which is inspired by true events and chronicles the passion of a real-life cricket fan, Charles Rao.

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