Sony Sab: An Unusual Success Story

Rajpatil98

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Even as the Hindi GEC category struggles to recover its lost glory inch by inch over the last year-and-a-half, there’s a special little story unfolding on the side. Sab TV (or Sony Sab, as it’s officially called) has grown almost 40 per cent in the last one year, to now emerge as the No. 2 Hindi GEC in the Pay TV segment in Urban HSM in the pre-KBC period. The channel has seen an upward surge in the months of July and August this year, overtaking more seasoned players like Zee TV and Colors, and competing well with the network flagship Sony Entertainment Television, which has big-ticket material like KBC on its side for 13 weeks now.

Sony Sab: An Unusual Success Story
 
Tmkoc contributes 83% of total viewership😱😱😱😱
It means 522590 impressions out of 629627(acc to latest week u+r) are becoz of tmkoc nd only 107036 impressions are bcz of other original programming this is massive
Star plus is well balanced channel with 51:49 proportion of original & repeat telecast

Now we can officially call it TMKOC channel🤪🤪
 
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