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MUMBAI: Multi Screen Media’s (MSM)
sportainment channel Sony Six has claimed
to be the most-viewed sports channel of
2014, amassing over 181 million viewers
from across India.
Quoting TAM, the channel claimed that 40
per cent of the viewership (74.1 million)
came from the youth (15–35 years) while 45
per cent of its total viewers (82 million)
were female. Both figures, the channel said,
are the highest for any sports channel in
2014 for CS 4+, All India data.
Comparably, Star Sports 1 was the second
most-viewed channel with 172.3 million,
while Hindi sports channel Star Sports 3
was marginally behind at the third spot with
169.2 million viewers. Ten Sports was at the
fourth spot with 161.1 million viewers.
Sony Six business head Prasana Krishnan
said, “It is a proud moment for us, as 2014
has been a defining year for the channel. We
have established ourselves as one of the
leading sports broadcasters in the country
just within 2 years of our launch. With an
exciting line-up for 2015 we hope to carry
forward the momentum and serve a diverse
brand of sports programming, which has
hitherto not been seen on Indian television.”
The channel began the year by airing the
Indian cricket team’s tour of New Zealand
which gave an immediate thrust to its
viewership. This was soon followed by the
telecast of two of the biggest sporting
events of the calendar year—the Pepsi
Indian Premier League (IPL) and the FIFA
World Cup 2014. In terms of other marquee
properties, NBA witnessed a significant rise
in its viewership during the playoffs and the
finals of its last season, which concluded
earlier this year. Additionally, the channel’s
fight sport properties such as UFC and TNA
continued to enjoy a loyal following,
particularly in the northern markets of the
country.
2015 starts with the telecast of the first
Grand Slam of the season, the Australian
Open Tennis Championship alongside the
African Cup of Nations and the debut of
India’s very own Mahabali Shera on TNA.
Besides, for the first time Sony Six will
broadcast the NFL Super Bowl live and
exclusive for the Indian viewers. The cash-
and entertainment-rich IPL is also back this
year to enthral the audience.
Sony Six claims to be the most-viewed sports channel of 2014 | TelevisionPost.com
sportainment channel Sony Six has claimed
to be the most-viewed sports channel of
2014, amassing over 181 million viewers
from across India.
Quoting TAM, the channel claimed that 40
per cent of the viewership (74.1 million)
came from the youth (15–35 years) while 45
per cent of its total viewers (82 million)
were female. Both figures, the channel said,
are the highest for any sports channel in
2014 for CS 4+, All India data.
Comparably, Star Sports 1 was the second
most-viewed channel with 172.3 million,
while Hindi sports channel Star Sports 3
was marginally behind at the third spot with
169.2 million viewers. Ten Sports was at the
fourth spot with 161.1 million viewers.
Sony Six business head Prasana Krishnan
said, “It is a proud moment for us, as 2014
has been a defining year for the channel. We
have established ourselves as one of the
leading sports broadcasters in the country
just within 2 years of our launch. With an
exciting line-up for 2015 we hope to carry
forward the momentum and serve a diverse
brand of sports programming, which has
hitherto not been seen on Indian television.”
The channel began the year by airing the
Indian cricket team’s tour of New Zealand
which gave an immediate thrust to its
viewership. This was soon followed by the
telecast of two of the biggest sporting
events of the calendar year—the Pepsi
Indian Premier League (IPL) and the FIFA
World Cup 2014. In terms of other marquee
properties, NBA witnessed a significant rise
in its viewership during the playoffs and the
finals of its last season, which concluded
earlier this year. Additionally, the channel’s
fight sport properties such as UFC and TNA
continued to enjoy a loyal following,
particularly in the northern markets of the
country.
2015 starts with the telecast of the first
Grand Slam of the season, the Australian
Open Tennis Championship alongside the
African Cup of Nations and the debut of
India’s very own Mahabali Shera on TNA.
Besides, for the first time Sony Six will
broadcast the NFL Super Bowl live and
exclusive for the Indian viewers. The cash-
and entertainment-rich IPL is also back this
year to enthral the audience.
Sony Six claims to be the most-viewed sports channel of 2014 | TelevisionPost.com
