Breaking Sony Sports Bagged ACC Media Rights

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Jackyu

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Sony grabs the ACC media rights

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Sony Culver Max has secured the Asian Cricket Council (ACC) media rights for 2024-31. They won the rights with a bid of US$170 million in an e-auction where they were the sole participant. Jio-Disney, initially expected to compete, did not participate, leaving Sony with a significant win in the sports broadcasting landscape.

 
Very bad choice. There is no certainty on India vs Pakistan match at Asia Cup and they paid 70% High even when JioStar not participated. Unexpected from Sony.
They should go for Premier League to make Sony Sports Network one stop destination for football lovers.
Asia Cup is lossmaker, No competitive Cricket.
 
Very bad choice. There is no certainty on India vs Pakistan match at Asia Cup and they paid 70% High even when JioStar not participated. Unexpected from Sony.
They should go for Premier League to make Sony Sports Network one stop destination for football lovers.
Asia Cup is lossmaker, No competitive Cricket.
India vs Pakistan isn't going anywhere. It's the only reason why Asia Cup is still relevant. The tournament is still restricted to just 6 teams so that India Pakistan can face off atleast twice.
 
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