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MUMBAI: The first week of 2015
didn’t see much hike, when it comes
to opportunity to see (OTS) collated
by Chrome Data Analytics and Media.
Hindi GECs in the Hindi speaking
market (HSM) witnessed a marginal
jump of 1.1 per cent. Sony with 96.9
per cent OTS topped the charts.
Sports across India jumped 0.6 per
cent followed by Music in the HSM
with 0.2 per cent. DD Sports with 74
per cent OTS and MTV with 90.7 per
cent OTS gained the most in the
respective genres.
As for the top losers, English News in
the eight metros saw a steep fall of
6.9 per cent. Times Now with 79 per
cent OTS continued its reign in the
genre.
English Movies with 3 per cent fall
followed suit in the eight metros.
Romedy Now with 66.7 per cent OTS
laughed its way up in the category.
Infotainment channels across India
and Business News in the eight
metros saw a drop of 2.8 per cent
and 2.4 per cent, respectively.
Discovery with 85.4 per cent OTS and
Zee Business with 81.1 per cent OTS
gained in the respective genres.
Indiantelevision.Com | Indian Television Dot Com | Sony tops week 1 of OTS chart