DD Sports deserves this hockey Rights too and airing matches in World class PQ. they are acquires every sports Rights for huge money. they even deserve tagine sirf DD pe dikhega and DD Sports Home of Sports.
True. Prasar Bharti should in getting exclusive rights of popular as well as other sports events. Though certain rights might b costly but they will get good ad revenue from it. Ofcourse they will have carefully choose such sports properties where return of investment can b achieved