Sports 18 1 match will be in HD on MTV HD while Sports 18 1HD match will have a SD feed on MTV.
Maybe for such matches English Feed will also b made available on MTV HD/Sports18 SD.
Some members stating that viacom18 is promoting Jio Cinema more by making English Feed of such matches exclusive to it and instead they should try to provide it on some of their existing channels. Firstly it has still not been confirmed as to what will be their strategy but nevertheless we should not compare current situation with that of 2014 when Sony aired all matches on TV.
Now internet / OTT access has increased by a huge margin so all broadcasters will try to balance out its content strategy across these 2 platforms and reach to wider audience in a more effective manner which is also best suitable to the evolved business model in the broadcast industry