Jio, Disney Star and the marketing agencies involved should be ashamed for creating a lackluster promotion to one of the iconic sports event of the year. What a waste of money. Instead of taking potshots against one another, they should promote the event like how Sony used to do. Some never learn from the past.
JioCinema thinks it cannot afford to show ‘solo’ viewers for IPL because they presume it is not going to fly.
So, the solo-viewing pitch is actually very, very powerful. There are so many real-life situations that can be showcased:
– a mother, sleeping next to her baby, watching IPL on her phone with earphones
– a watchman of a building, watching IPL on his phone
– individual people watching the match, with earphones, in the metro, bus, train
On the other hand, Star Sports could have a ball at JioCinema’s expense, if they really want to respond to the latter’s TV-centric jibes 🙂 Imagine what Star Sports has that JioCinema doesn’t: Predictable, uninterrupted broadcast! Star Sports could show buffering screens on mobile/TV, picture quality deteriorating with fluctuating internet speeds.
Of course, Jio Cinema could counter that by showing Tata Sky’s famous on-screen warning when it’s raining outside.
If these 2 IPL rights owners really decide to have a go at each other, it may end up harming IPL’s reputation more than each other’s.
