Dinesh jain
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The Board of Control for Cricket in India (BCCI) has
decided to sell the next cycle of the Indian Premier League
(IPL) rights through tender, thus setting the stage for a battle royale between existing rights holder Sony Pictures Networks India (SPNI) and Star India.
Sony’s TV rights expire after the 2017 edition of the IPL. Star India currently owns the digital rights and the overseas media rights, except in the UK and the US. All these expire after the 2017 IPL season.
BCCI offers 3 rights packages
The BCCI has divided the invitation to tender (ITT) process
into three rights packages—Indian subcontinent TV rights;
Indian subcontinent digital rights; and rest of the world TV and digital rights. The Indian subcontinent TV and digital rights are ny far the most valuable rights.
Of these, only the Indian subcontinent TV rights are for a
period of 10 years (2018–27) while the remaining two rights
packages are for five years (2018–22) each. Bidders can bid
for any combination of the rights package.
So, why are TV rights for the Indian subcontinent awarded for 10 years while the others are for five years? “Television is very well established in our country. If you look at most cricket tenders, 8–10 years have been the norm. That’s why we went for 10 years. In digital, trends are changing very fast. Which is why we are selling digital rights for five years,” Johri said.
Sony’s new deal with the BCCI, which was signed in 2009, was
worth over Rs 8,200 crore (Rs 82 billion). Novi had bagged
certain media rights for Rs 302 crore (Rs 3.02 billion).
Dates for the tender process
The ITT is available for purchase from 19 September and the
last day for the purchase of ITT is 18 October. The last day for
seeking clarifications is 4 October. The last day for
submission of bid is 25 October, 9.30 am, at the venue
specified in the ITT. Interested parties will have to pay tender
fee to receive ITT.
The bids will have to be submitted in two envelopes, broadly
Envelopes A and B. Envelope A will have the eligibility bid
while Envelope B should have financial bid and signed media
rights agreement.
According to the BCCI, only Envelopes B of compliant bids will
be opened while non-compliant bids will be returned or
destroyed.
Stage set for Sony vs Star as BCCI opens tender process to sell IPL telecast rights | TelevisionPost.com
decided to sell the next cycle of the Indian Premier League
(IPL) rights through tender, thus setting the stage for a battle royale between existing rights holder Sony Pictures Networks India (SPNI) and Star India.
Sony’s TV rights expire after the 2017 edition of the IPL. Star India currently owns the digital rights and the overseas media rights, except in the UK and the US. All these expire after the 2017 IPL season.
BCCI offers 3 rights packages
The BCCI has divided the invitation to tender (ITT) process
into three rights packages—Indian subcontinent TV rights;
Indian subcontinent digital rights; and rest of the world TV and digital rights. The Indian subcontinent TV and digital rights are ny far the most valuable rights.
Of these, only the Indian subcontinent TV rights are for a
period of 10 years (2018–27) while the remaining two rights
packages are for five years (2018–22) each. Bidders can bid
for any combination of the rights package.
So, why are TV rights for the Indian subcontinent awarded for 10 years while the others are for five years? “Television is very well established in our country. If you look at most cricket tenders, 8–10 years have been the norm. That’s why we went for 10 years. In digital, trends are changing very fast. Which is why we are selling digital rights for five years,” Johri said.
Sony’s new deal with the BCCI, which was signed in 2009, was
worth over Rs 8,200 crore (Rs 82 billion). Novi had bagged
certain media rights for Rs 302 crore (Rs 3.02 billion).
Dates for the tender process
The ITT is available for purchase from 19 September and the
last day for the purchase of ITT is 18 October. The last day for
seeking clarifications is 4 October. The last day for
submission of bid is 25 October, 9.30 am, at the venue
specified in the ITT. Interested parties will have to pay tender
fee to receive ITT.
The bids will have to be submitted in two envelopes, broadly
Envelopes A and B. Envelope A will have the eligibility bid
while Envelope B should have financial bid and signed media
rights agreement.
According to the BCCI, only Envelopes B of compliant bids will
be opened while non-compliant bids will be returned or
destroyed.
Stage set for Sony vs Star as BCCI opens tender process to sell IPL telecast rights | TelevisionPost.com
rofl
