Thakur
Banned
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- 30 Aug 2013
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MUMBAI: Not long ago speculations were drawn that cricket’s biggest tournament may emerge as a super flop in India courtesy Team India’s feeble performances Down Under, the questioned integrity of the sport and odd timings of the matches. Add to the list of negatives the absence of Sachin Tendulkar and Yuvraj Singh. India, after two decades, was playing a World Cup without the master blaster, who is also known as God of Cricket in India.
However, as is said - where there is a will there is a way - the young Indian brigade enthralled with utmost will, forced passed one hurdle after another undisputedly and that successfully omitted all ifs and buts. All Indian cricket lovers who were disgusted reading all legal proceedings in the sports pages are now rejoicing one good performance after another. And not only team India’s performance, Gayle Storm, De Vlliers tornado and hard fighting associate teams have made the tournament a worthy exhibition and created a perfect platform for Star India.
“With India being the defending champions, interest from viewers and advertisers for the World Cup was very positive from the start. We started the World Cup with over 30 sponsors on board and the first India game, against arch rivals Pakistan had 93 advertisers showcasing their brands across digital and TV. In the first two weeks only, the advertiser as well as sponsor count for the 2015 ICC Cricket World Cup is 50 per cent higher than 2011 edition as well as the IPL. We currently have 38 sponsors across feeds and World Cup programming and over 100 brands advertising during the ongoing World Cup. With India’s strong performances, there is a cricket frenzy through the nation. We have been in talks with more brands for coming on board cricket’s biggest extravaganza, the ICC Cricket World Cup,” says a Star India spokesperson.
http://www.indiantelevision.com/television/tv-channels/sports/star-india-overcomes-obstacles-in-making-world-cup-a-hit-150312
However, as is said - where there is a will there is a way - the young Indian brigade enthralled with utmost will, forced passed one hurdle after another undisputedly and that successfully omitted all ifs and buts. All Indian cricket lovers who were disgusted reading all legal proceedings in the sports pages are now rejoicing one good performance after another. And not only team India’s performance, Gayle Storm, De Vlliers tornado and hard fighting associate teams have made the tournament a worthy exhibition and created a perfect platform for Star India.
“With India being the defending champions, interest from viewers and advertisers for the World Cup was very positive from the start. We started the World Cup with over 30 sponsors on board and the first India game, against arch rivals Pakistan had 93 advertisers showcasing their brands across digital and TV. In the first two weeks only, the advertiser as well as sponsor count for the 2015 ICC Cricket World Cup is 50 per cent higher than 2011 edition as well as the IPL. We currently have 38 sponsors across feeds and World Cup programming and over 100 brands advertising during the ongoing World Cup. With India’s strong performances, there is a cricket frenzy through the nation. We have been in talks with more brands for coming on board cricket’s biggest extravaganza, the ICC Cricket World Cup,” says a Star India spokesperson.
http://www.indiantelevision.com/television/tv-channels/sports/star-india-overcomes-obstacles-in-making-world-cup-a-hit-150312
